SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.
POSITION SUMMARY
The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant platforms to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy. The ideal candidate is well versed in SEO at the tactical, strategic, and operational levels, and has a proven track record of both functional optimization excellence and client-facing strategic planning.
This will be an independent contractor.
JOB RESPONSIBILITIES
Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
Researches keywords on search tools and performs category and competitive analysis.
Partners with copy and creative teams to provide data-driven direction and recommendations for optimizing copy and content strategy.
Ensures accurate, consistent, and timely completion of search assignments.
Acts as SEO strategy and activation expert in internal planning meetings to bolster case studies, RFPs, project planning documents and client recommendations.
Represents the agency's SEO function in front of clients, clearly connecting strategies and recommendations back to client objectives.
Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and/or assigned tasks.
Supports Company's profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
Develops client search strategies and analysis for retail eCommerce.
Performs competitive site and content analysis.
Aids in on-site content strategy sessions with recommendations.
Conducts client audits to understand the health of their brand's identity on digital platforms.
Audits and improves the technical implementation of a client's website, including tagging structure.
Stays up-to-date with industry trends and best practices, evolving SEO strategies accordingly.
QUALIFICATIONS / REQUIREMENTS
Bachelor's Degree in Communications, Marketing or related field
5+ years demonstrated SEO experience
Proficiency in SEO tools and platforms such as Helium 10, SEMrush, Google Analytics, or similar tools
Excellent knowledge of search engine and retailer algorithms, as well as ranking factors
Expertise in retailer search (Amazon, Walmart, Target, etc.)
Solid understanding of retailer space and conversion
In-depth experience with retailer search tools and Google Analytics
Knowledge of retailer scorecards and search algorithms
Occasional travel either locally, nationally, and/or internationally may be required
High degree of proficiency in MS Office Suite, Outlook & Internet applications
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
Ability to work with and influence peers and management
Self-motivated with critical attention to detail, deadlines and reporting
PHYSICAL ASPECTS / WORK ENVIRONMENT
• Regularly required to stand; walk; sit; and talk, hear and see. • Occasionally lift and/or move up to 10 pounds. * Reasonable accommodations may be made to enable individuals to perform the essential functions.
Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.
At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.
