BD Pharmaceutical Systems (BD-PS) is a drug delivery partner of choice for pharmaceutical and biotech companies across the globe. As a member of the BD Pharmaceutical Systems business, you will have the unique opportunity to play a vital role in a dynamic business that will be a key contributor to BD's future growth. Our mission is to become a world-class, customer-centric marketing organization that will have a significant impact in improving how patients receive injectable drug therapy. You will have the advantage of combining the best of both worlds: the agility and creativity of a high-growth environment and the backing and resources of a Fortune 500 company. We are actively recruiting high caliber talent in the Marketing function that share our passion for excellence. We seek highly innovative, talented individuals motivated to drive commercial and product development excellence within this platform of products. General Function: The Sr. Global Marketing Manager is responsible for the strategic and financial performance of their respective product platform through comprehensive and timely Marketing and Product strategy development and execution.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Primary Responsibilities:
Participate in the development and execution of marketing and product strategies to achieve or exceed the business unit objectives of commercialization and growth for the handhelds Platform. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, pricing strategies and guidelines, etc.
Support the Global Product Development System (GPDS) process as a core team member. Accountable for completion of respective marketing deliverables to ensure commercial excellence through collaborative efforts with all levels of other functional areas (e.g., R&D, Regulatory Affairs, Medical Affairs, etc.). Use fact-based data to inform key decisions, driving timely decision-making even in the face of incomplete information.
Develop a global marketing and related commercialization plan for the assigned product platform that defines "how to win," including evidence generation, marketing communications, pricing strategies, promotional strategies, market development, and customer-facing associate training.
Utilize and activate principles of segmentation, targeting and value proposition development.
Develops content and strategies for promotional materials and programs including sales aids, advertising, digital campaigns, and external events, working with the Omnichannel Marketing team.
Contribute to market, therapeutic area, unmet needs and pipeline assessments in collaboration with the Strategic Business Insights team to inform situation analysis, market segmentation (e.g., Market Atlas) and analyze key trends and critical market growth segments.
Recommend and lead marketing mix to optimize brand activation, share of voice and spend levels for the defined areas of responsibility, in collaboration with Omnichannel Marketing and Regional Marketing.
Develop value proposition and segment-specific pricing guidance to maximize revenue and grow margin per customer.
Effectively partner with sales, regional marketing, Commercial Excellence and other functions to execute the Marketing Plan in line with business performance, vision, strategy and goals.
Provide adequate and appropriate training and direction to Commercial Development, regional marketing and sales. Informs customer targeting strategy for the product platform and actively participates in customer-facing activities, as needed, to accelerate customer capture.
Analyze business results including market share, buying process, promotional results, market research findings, competitive activity, etc. to inform portfolio and go-to-market strategies.
Provide product expertise for product marketing and brand management knowledge, experience, tools and guidance in the development of sustainable competitive advantage.
Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
Must have a working knowledge in the following areas:
Strategic Innovation
Business and Financial Acumen
Marketing Planning and Execution
Commercial Excellence
Action oriented with the ability to drive for results.
Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into insights and actionable plans.
Experience using internal phase-gate product development processes and market research and segmentation methodology preferred.
Experience in developing and implementing comprehensive and detailed marketing plans.
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Demonstrates effective communication and interpersonal skills, and can work internationally with diverse cultures.
Negotiates and engages fearlessly in constructive challenge.
About You:
Minimum bachelor's degree in Business, Marketing or Technical Discipline; MBA highly preferred
Minimum 7-10 years' experience in a marketing, strategy or related function within healthcare, medical device and/or related industry.
Pharmaceutical industry and/or medical device experience preferred.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
