The Global Associate Director, Oncology and Cytology is responsible for driving market growth and awareness of the Oncology and Cytology portfolios with direct responsibility for global downstream strategy and execution of BD Onclarity™ (inc. BD Onclarity™ Self-Collection) and BD Sure Path™. In this role, the successful candidate will report to the WW Director Disease States as it relates to overall brand strategy, brand management and communications strategy, with a focus on deep customer insights, impactful value propositions, campaigns and vision to inspire execution that leads to growth.
As this role has responsibility for a BD critical molecular diagnostic platform with high market growth potential, this associate will contribute to strategies for expansion into adjacent markets including ASR Strategy, regional opportunities, business case development and other special projects relating to the IDS strategy.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
The Global Associate Director, Oncology and Cytology is responsible for driving market growth and awareness of the Oncology and Cytology portfolios with direct responsibility for global downstream strategy and execution of BD Onclarity™ (inc. BD Onclarity™ Self-Collection) and BD Sure Path™. In this role, the successful candidate will report to the WW Director Disease States as it relates to overall brand strategy, brand management and communications strategy, with a focus on deep customer insights, impactful value propositions, campaigns and vision to inspire execution that leads to growth.
As this role has responsibility for a BD critical molecular diagnostic platform with high market growth potential, this associate will contribute to strategies for expansion into adjacent markets including ASR Strategy, regional opportunities, business case development and other special projects relating to the IDS strategy.
Responsibilities:
Create and lead global strategy and product portfolio to deliver transformative category innovations, identifying and prioritizing key regions for growth.
Develops, evolves and owns global bloom brand BD Onclarity™, ensuring worldwide compliance to brand attributes and overall identifiable and cohesive presence.
Earns trust and maintains engaging and inspiring relationships with the regional downstream marketing teams, their peers and their leaders. Supporting regional teams to deliver best-in-class marketing tailored to the market and the customer they serve.
Leads Global Downstream marketing efforts in developing portfolio campaigns and tactics for Oncology and Cytology platform and provides support and leadership for regional rollout and execution. Key areas of focus include, brand strategy, playbooks for platform, digital assets, global webinars, global value dossier, objection handlers, "3Whys" and competitive positioning.
Reporting against KPIs and ROI of these tactical activities back to the WW Director and other key stakeholders. Making recommendations for improvements proactively
Develops regular regional WW brand and platform updates; including segmentation, targeting, messaging, customer personas, value proposition and outlining supporting evidence needs
Supports select strategically relevant WW tradeshow positioning and messaging development
Leads new launch go-to-market commercial effectiveness, ensuring regions are supported for maximum impact at launch
Leads marketing plan and ASR global guidance for the portfolio, creating and setting clear vision, strategies and goals for WW platform success.
Develops/maintains a clear understanding of current MDx markets, customers and patients the product serves.
Effectively partners and collaborates with Medical Affairs, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy and KOL development.
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
Knowledge, Skills and Abilities
Creative, energetic and dedicated to the science and art of Marketing
An empathetic, servant leader that inspires and seeks regional buy-in to global strategy, brand goals and marketing activities.
Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to stakeholder expectations best-in-class marketing
Willingness and ability to work independently and autonomously
Demonstrated skills in development and execution of successful new product launch plans that have provided rapid, global, market penetration and uptake in fast moving, competitive markets.
Strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
Excellent presentation and communication skills - written and oral - for a wide variety of audiences.
Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities.
Flexibility to travel globally to regions and customer sites at least 20% of the time
Qualifications:
BA/BS degree required, preferably within area of focus; Four year scientific, marketing or business degree preferred. MBA optional.
10+ years of experience in worldwide strategic marketing, global marketing and brand communications with a focus on commercialization excellence, product and portfolio management and brand strategy.
Global BU role competencies in the BD marketing operating model
Highlighted in blue, critical to role success
Marketing competency area
Customer Centric
Customer insights: Advanced
Customer behavioral segmentation: Advanced
Collaborative Communications
Bias towards commercial impact: Advanced
Personal effectiveness: Advanced
Strategic Planning
Product and Portfolio Strategy: Advanced
Brand Strategy: Advanced
Business Strategy: Advanced
Omni-channel customer engagement
Customer identification and targeting: Advanced
Channel strategy: Advanced
Campaign development and execution: Advanced
Value creation and capture
Price setting, execution and monitoring: Advanced
Product and Portfolio execution: Advanced
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
