Associate VP of Marketing, Communication, and Outreach at Illinois Central College in East Peoria, Illinois

Job Description:

The Associate Vice President (AVP) of Marketing, Communications, and Outreach is a strategic and results-driven leader responsible for advancing the College's mission through bold, cohesive, and innovative marketing, communications, and recruitment initiatives. Reporting directly to the President and serving as a key member of the President's Cabinet and VP Council, the AVP provides vision, leadership, and execution for Admissions, Marketing & Communications, the Print Shop, and Website management. This executive role oversees all internal and external communication strategies, including branding, media relations, advertising, digital engagement, public relations, and web services. The AVP is instrumental in shaping and implementing recruitment and outreach strategies, ensuring alignment with the College's Strategic Plan, Institutional Operational Plan, and enrollment management objectives. With a focus on data-driven decision-making and strategic enrollment growth, the AVP leads high-impact marketing and communication efforts that enhance the College's visibility, engagement, and impact within the community and beyond. This position plays a critical role in fostering collaboration across departments, strengthening institutional branding, and driving innovative approaches to student recruitment and engagement.

This position will remain open until filled- but preferential consideration by April 11, 2025.