About Us: How many companies can say they've been in business for over 177 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
About the Role:
The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction for their assigned product portfolio with the U.S. Defines and implements a 12-18 month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.
Gather and analyze market information and identify market opportunities
Introduce new products and forecast associated revenue.
Oversee day-to-day product management activities. Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)
Monitor the sales and turnover development of the assigned product segments
Manage product discontinuation roadmap
Develop positioning messaging
Business/category needs assessment and recommended solutions
Oversee pricing strategy based on market demand and competitive environment
Interface with the Global product team
Oversee and contribute to the production of technical B2B and B2C collateral and materials
Develop financial business cases for all new products including corporate approvals
Provide project Leadership for cross-functional initiatives
Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.
Complete all relevant documentation and get approvals from direct manager and any required leadership team members. Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials.
Collaborate with marketing and sales to generate ideas for campaigns.
Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,...)
Create compelling and clear PowerPoint presentations and business cases.
Generate copy and content for collateral and campaigns.
Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery.
Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles.
Effectively maintains good working relationships with a network field Sales Representatives and key stakeholders
Some "interest in science/technology" in order to demonstrate a deep understanding of how products are made and what features distinguish them
Conduct and report post-promotion analysis including ROI metrics.
Effective at delivering presentations to mid-large audiences
Follows safety standards and reports any safety concerns to leadership
Qualifications:
Bachelors degree
ABO certified preferred
In lieu of a degree, 5+ years of relevant product management experience in Consumer or Healthcare-related industries required
Years & Type Preferred
1+ years of product management and category-building experience in Consumer or Healthcare-related industries required
1+ years of experience as Product Manager in Consumer or Healthcare-related industries preferred
1+ years of go-to-market marketing experience in Consumer or Healthcare-related industries preferred
1+ years of optical industry experience preferred
1+ years of experience working in regulated environments
1+ years of experience conducting periodic product training sessions
Excellent communication (verbal and written) and presentation skills
Proven ability to build and maintain relationships
Ability to travel within the United States and Internationally
Preferred Knowledge / Skills / Abilities
Experience working in a multi-national brand company
Proven track record in project management, including managing contributions of remote teams
Experience with BTB and BTC activities
Experience in planning and budgeting process, including financial business cases
