The Global Portfolio Marketing Manager for Services & Software serves as an expert for their portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals.
The Global Portfolio Marketing Center of Excellence acts acting as single point of contact (SPOC) with end-to-end responsibility of Business Units (BU) for new product launches, ongoing product lifecycle programs, Business Unit Marketing Strategy and Marketing New Product Launch governance.
RESPONSIBILITIES
Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across all IT Systems product lines.
Develop comprehensive product launch and program plans for new and existing solutions that drive a solutions marketing mindset across the business unit.
Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for IT solutions.
Own product messaging & expertise that drive product campaigns - drive depth of knowledge in external product communications, promotion and sales enablement.
Competitive analysis and positioning strategy
Research market trends, industry trends, and competitive landscape.
Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
Work closely to enable sales teams via training materials and tools for solutions.
Develop sales tools and materials, including presentations, brochures, and case studies.
Assist in creating sales strategies and tactics to effectively position and sell solutions.
Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
Support regional marketing programs to address market opportunities and customer needs.
Develop and continuously improve customer facing collateral: data sheets, brochures, website, and other.
Other duties and responsibilities as assigned.
QUALIFICATIONS
Minimum 7 years' experience in product marketing, channel marketing, engineering, or product management for B2B in a technical industry.
At least 5 years in a technical industry (data centers is a plus).
At least 3 year channel experience.
Engineering background a plus.
Strong presentations and public speaking skills.
Experience with data analysis and ability to effectively communicate findings while tailoring to variety of different audiences.
Ability to create value propositions and messaging strategies.
Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results
Highly collaborative, able to work across functional teams
Must be able to prioritize many projects and work well under pressure.
Proactive communicator with strong attention to detail.
Ability to pick up technical concepts quickly.
Enthusiastic and persistent problem solver.
Excellent organizational skills and process-oriented
Strong written and verbal communication skills
Self-motivated; comfortable owning processes/projects and seeing them through to completion
Knowledge of data center software/hardware solutions and industry trends
TIME TRAVEL REQUIRED
10%
The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.
At Vertiv, we're on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company's career page located on Vertiv.com/Careers
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
