| Posting Number: |
20244235S |
| Position Title: |
Digital Content Specialist |
| Position Type: |
Staff |
| Location: |
Villanova, PA |
| Recruitment Type: |
Internal/External Applicants |
| Work Schedule: |
full-time/12-months |
| Avg Hours Week |
|
| Department: |
655 - University Communication and Marketing - College Communications |
| Position Summary: |
The Digital Content Specialist is responsible for supporting communications and marketing efforts, specifically content development strategies and content creation, for a portfolio of online, on-campus and hybrid modality graduate programs. He/She/They must be a strong writer, with a developed understanding of SEO strategies and tactics, and will be is responsible for SEO-driven content development and ideation across platforms including web pages, landing pages, emails, text messaging video scripts, infographics, emails, and social and digital advertising to support SEO, marketing and lead generation efforts. The Content Specialist will work alongside communications, marketing, enrollment and academic teams to develop brand-focused content that supports university enrollment goals.
Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University’s mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. |
| Duties and Responsibilities: |
- Collaborates with and supports the UCM Director, Digital Recruitment Marketing with communications and marketing efforts, specifically content development strategies and content creation, for a portfolio of online, on-campus and hybrid modality graduate programs.
- He/She/They must be a strong writer, with a developed understanding of SEO strategies and tactics, and will focus on SEO-driven content development and ideation across platforms including web pages, landing pages, text messaging, video scripts, infographics, emails, and social and digital advertising to support SEO, marketing and lead generation efforts.
- Participate in timely discussions of content performance metrics and adjust/update/optimize content as needed based on analytics and SEO management tool performance.
- Work alongside communications, marketing, enrollment and academic teams to develop brand-focused content that supports university enrollment goals.
- Closely coordinates with UCM web content team and University IT for web content strategy, design via Adobe Experience Manager (AEM) and execution as well as effective use of the University’s CRM (Slate).
- Collaborates with UCM areas – marketing, design, etc. – to generate creative content for specific digital marketing recruitment.
- Works with agency partners to develop, refine and flex creative content to support marketing, brand, and enrollment goals.
- Upholds and integrates the Villanova brand into all program content development.
- Performs other duties and assists with projects as assigned.
|
| Minimum Qualifications: |
- Bachelor’s degree required.
- The candidate must have 3 or more years of digital marketing experience in content development.
- Must have demonstrated metrics-driven success in achieving goals and objectives.
- The individual selected must be a team player with strong communication, project management and problem-solving skills.
- He/She/They must be an excellent relationship builder within the organization and with external vendors.
- Must have proven experience developing content for digital campaigns and ability to manage several projects simultaneously, in a deadline-driven environment.
- He/She/They must have strong organization, multi-tasking abilities with superior attention to detail.
- Must be a flexible, upbeat, energetic self-starter who enjoys collaboration.
- The individual must have a deep commitment to the well-being of the University and a commitment to the University’s Catholic/Augustinian heritage, the advancement of its mission and to serving the needs of a diverse community.
- The individual must have proven expertise writing and editing compelling content to generate web traffic and convert leads.
- Strong understanding of the importance of SEO in the lead generation process.
- He/She/They must be highly proficient in digital advertising, i.e. Facebook, Google, LinkedIn, Instagram, etc.
- Candidate should have a good understanding of Google Search Console, Google Analytics, Google Tag Manager and other digital marketing analytics tools.
- Interactive/web/mobile know-how (HTML, CSS), use of AEM as content management system, video experience and understanding of UX and CX are required.
- Understanding of PC and MAC platforms; server technology.
|
| Preferred Qualifications: |
- Bachelor’s degree preferred in marketing, communications, advertising, journalism or a related field.
- Certification in digital marketing or marketing technology a plus.
- Experience within an academic environment preferred.
|
| Physical Requirements and/or Unusual Work Hours: |
- Must be willing to work evenings, weekends and some holidays as the demands of the job dictate.
|
| Special Message to Applicants: |
N/A |
| Posting Date: |
12/12/2024 |
| Closing Date (11:59pm ET): |
|
| Salary Posting Information: |
Salary is commensurate with experience. |
| Salary Band: |
14 |
| Job Classification: |
exempt |
