Description: Our client is currently seeking a Marketing Manager IV
Overview:
We are seeking a Senior Brand Strategist to join our Global Devices team on a temporary contract. You will collaborate across the Global Devices Marketing team and play a key role in crafting impactful brand strategies that resonate with our target consumers.
Responsibilities:
Consumer Insight & Segmentation: Conduct in-depth research and analysis to define and understand our target audience segments. Develop rich consumer personas that inform product and brand strategy and consumer-facing marketing campaigns.
Brand Positioning & Identity: Collaborate on the development and evolution of brand positioning and visual and verbal identities for our Global Devices products. Develop and socialize tools for the organization to adopt and implement these into consumer-facing work of their own.
Marketing Brief Development: Lead development and author clear, insightful, and inspiring marketing briefs that guide global campaign development.
Brand Framework Creation: Develop comprehensive brand frameworks & architectures that articulate positioning, narrative, and product propositions to drive business objectives and serve as a north star for all marketing and communication efforts.
Cross-Channel Storytelling & Communications: Identify opportunities to create cohesive and engaging narratives that connect our products across channels and through the marketing funnel.
Measurement Strategy: partner with analytics team to define how we track key attributes across the Global Devices brands.
Skill/Experience/Education
Mandatory
Proven experience in brand planning or a related strategic marketing role. Strong analytical and problem-solving skills with the ability to translate data into actionable insights. Excellent communication and presentation skills with the ability to articulate complex ideas clearly and persuasively. A passion for understanding consumer behavior and market trends. Ability to thrive in a fast-paced, collaborative environment. Education: Nice to have, but prefer experience Years of Experience: 7-10
Contact: akumar19@judge.com
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