The Associate Product Marketing Manager works collaboratively to develop and maintain marketing tools, sales training programs, and marketing communication materials that promote the launch and ongoing sales efforts for PCA and Ambulatory pump platforms. This position is responsible for working closely day-to-day with the Global Product Manager on the PCA and Ambulatory portfolios and will work with the global commercial team to monitor market trends, build collateral, messaging, branding, pricing strategies, and recommend product improvements and roadmap enhancements that accelerate category growth and product adoption.
Essential Duties & Responsibilities
Develop product knowledge and function as a resource for customers, Sales, and Contracts personnel. It requires understanding, collaborating with, and influencing key corporate stakeholders, including R&D and operations/production.
Work with the Marketing organization to provide input to product design, development, and release process for PCA and Ambulatory products.
Support Marketing, Sales, and clinical support teams through the development and maintenance of various marketing collateral including field training presentations, online and printed marketing content, and demos.
Develop hands-on, in-depth knowledge of competitive products and maintain technical analysis of competitive strengths and weaknesses, features, underlying technology, etc. to establish technical differentiations and feature /benefit statements.
Monitor competitor activity and current industry/clinical activity through published papers, studies, and media.
Identify opportunities to enhance existing product offering and communicate to the upstream product development team.
Provide product knowledge and training to internal stakeholders.
Help establish trade show presence, messaging, and salesforce training.
Respond and support RFP and RFI requests for the PCA and Ambulatory platforms.
Manage national and regional trade show budget, as well as messaging and attendance for the infusion systems business unit.
Coordinate with Sales leadership and Marketing Communications to determine which shows to attend on a quarterly and yearly basis, as well as the effectiveness of the shows, including lead generation.
Work alongside the Infusion Systems Marketing Managers to develop their digital and organic social/online needs.
Develop online analytics and social campaign opportunities to drive business opportunities to our business unit.
Act as a go between Marketing and Marketing Communications to drive social/online opportunities, including collateral generation
Work on special assignments as they arise.
Knowledge, Skills & Qualifications
Excellent verbal and written communication skills with the ability to adapt and articulate the ICU Medical portfolio value proposition to a variety of decision makers.
Proficient in Excel, Word, PowerPoint, and Outlook.
Background in medical device marketing is highly desired.
Education and Experience
Bachelor's degree from an accredited college or university is required, additional considerations for an MBA and/or technical undergraduate degree.
2+ years experience required in product marketing with understanding of current marketing and communication trends.
Prior product management experience is preferred but not required.
Minimum Qualifications
Must be at least 18 years of age.
Must pass a pre-employment drug screen and background check.
Travel Requirements
Typically requires travel 5% - 20% of the time.
Physical Requirements and Work Environment
This is a largely sedentary role.
This job operates in a professional office environment and routinely uses standard office equipment.
ICU Medical is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status will not be discriminated against on the basis of disability.
