Job ID: 2024-24951 Type: Hybrid Full Time # of Openings: 1 Category: Marketing Center Valley, PA
Overview
Aesculap, Inc., a B. Braun company, is part of a 180-year-old global organization focused on meeting the needs of an ever-changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patients’ lives.
Responsibilities
Position Summary:
Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation.
Responsibilities: Essential Duties
Conducts on going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines.
Identifies and implements new product styles, patterns, line extensions, deletions.
Maintains inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Creates promotions to move slow-selling items.
Identifies product and service opportunities to meet market needs.
Develops, analyzes and maintains competitive profiles for products and companies including literature resources.
Develops implements and updates annually the business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan.
Develops short-term and long term product promotion strategies.
Formulates effective pricing strategies.
Produces accurate product sales forecasts in conjunction with Forecast and Planning Department and assists in maintaining it current on a monthly basis.
Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance).
Develops and manages new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications.
Develops all marketing communications materials and promotional items (e.g. catalogs, brochures, giveaways, press releases, and training materials) for assigned product line.
Distributes updates on products, the market, and competitive activities.
Creates and maintains all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested.
Provides technical product support to the sales force, customer service and managed care.
Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required.
Performs special projects as assigned.
Leads team projects and cross-functional assignments.
Drives and controls R&D process with suppliers and OEM customers.
Must comply with applicable ISO and FDA regulations as stated in Quality Manual
Must embody the Company’s Vision, Mission and Values
Other duties may be assigne
Secondary or peripheral job functions:
Must be able to travel domestically and internationally by air and car, and work occasional weekends. Must possess a valid government issued drivers license and passport.
Requires excellent written and interpersonal communication skills.
Computer skills in Windows, Lotus e-mail, Excel, Power Point and word processing desirable. SAP experience highly desirable.
This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.
Must comply with applicable ISO and FDA regulations as stated in the Quality Manual.
Must embody the Company’s Vision, Mission, and Values.
Supervisory Responsibilities:
Support Associate Product Manager on projects, deliverables and development.
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It is an essential function of this position for an employee to be present and in-person at the physical site(s) of our customers and potential customers. Many of our customers and potential customers are in clinical settings, including, but not limited to, hospitals, clinics, and other health care clinics (hereinafter, “Healthcare Customers”). Many of our Healthcare Customers require outside vendors like us to present proof that they have certain requisite vaccinations and immunizations, including, but not limited to, vaccinations against COVID-19 and seasonal influenza, before being granted entry into the Healthcare Customers’ clinical settings. To gain access to our Healthcare Customers clinical settings, field sales, field service, and other customer facing professionals are required to register with the vendor credentialing organization associated with the Healthcare Customers, complete the Healthcare Customers’ required process, and undergo a series of clearances. Vendor credentialing clearances include, but are not limited to, a national criminal background check, drug screening, and immunizations as determined by the vendors, which may include, but are not limited to, Influenza, Hepatitis B Virus, and COVID-19. You must fully comply with the requirements of the Healthcare Customers in your region, including any necessary proof of any vaccination. As such, all individuals in this position assigned to a Healthcare Customer with a COVID-19, Influenza, Hepatitis B Virus, or other vaccination requirement must be fully vaccinated and/or immunized in accordance with the Healthcare Customers’ requirements. B. Braun Medical North America Companies complies with the Americans with Disabilities Act (ADA) and applicable laws, and on receipt of an accommodation request will engage in the interactive process to assess possible reasonable accommodation options, if any, consistent with the ADA and applicable law.
The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.
Bachelor’s degree in Business, Marketing, Engineering or equivalent 4 – 6 years work experience, specifically in Marketing field
MBA or advanced degree preferred
At least 4 years in medical device product management.
2 years of business to business sales experience preferred.
Language and mathematical skills; reasoning ability:
Language Skills: Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to effectively present information to top management, public groups, and/or boards of directors.
Mathematical Skills: Ability to add, subtract, multiply, divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability: Ability to define problems, collect date, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
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Additional Information
Responsibilities: Other Duties:
The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.
The noise level in the work environment is usually moderate.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
What We Offer
B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.
Through its Sharing Expertise® initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
Notices
Equal Opportunity Employer Veterans/Disabled
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
