KJUS revolutionizes the market with its Ski, Golf, and Lifestyle collections season after season. Be on the pulse of innovation and join our passionate team.
KJUS | Social Media & Partnership Specialist
Full-time - Boulder, CO
Exempt, Salaried | $55,000 - $63,200
The Social Media and Partnership Specialist will help manage and grow the KJUS community across our social networks by building brand awareness and cultivating a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, sponsored athletes, and in-person engagements. Responsible for driving deep engagement with consumers through KJUS's social media properties - elevating the brand through dynamic content while supporting business growth objectives across ski, golf, and lifestyle collections. This includes ongoing management of KJUS's social media network and partnering with creative and product marketing teams to deliver impactful brand initiatives to consumers. He/she will also support the execution of KJUS's key influencer and sponsored-athlete strategy. This position will report directly to the Senior Marketing Manager.
Responsibilities:
Public Content, Athletes, and Influencers
Partner with KJUS's Sr. Marketing Mgr. to build the brand's social media strategy; drive execution efforts across all social media channels with proper approval. Execute social media campaigns in conjunction with KJUS brand narrative, key product initiatives and KJUS influencer strategies
Monitor, moderate, and engage with KJUS fans across all social media channels to build consumer engagement and excitement. Channels include Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok, and any future social media channels
Assist with the planning, creation and execution of brand and category content for the KJUS social channels
Write social media copy and provide community management in the brand voice and ensure messaging across all platforms is consistent and in line with KJUS standards and target consumer
Foster engagement and provide community management of overall fan base, brand ambassadors, athletes, and industry influencers.
Provide live event social media coverage, interact with athletes, and provide content during key events throughout the year
Incorporate optimization strategies, analyze data, evaluate new opportunities and research best ways to increase social KPIs
Collaborate with marketing team, Ecomm team, customer service, and paid media agency/ies to ensure cohesive messaging and complementary objectives/targets across communication channels
Support with campaign content and idea creation
Create, implement, and oversee a brand influencer strategy and plan that aligns with the brand and goals; measure the performance and impact of these partnerships on an ongoing basis
Manage relationships with influencers, celebrities, key industry leaders, sponsored athletes and other partners in line with the KJUS brand
In close partnership with Sr. Marketing Mgr., lead athlete sponsor partnerships and product placement by vetting requests, ordering product with correct logo specs, following-up with agents to ensure athlete satisfaction
Proactively pursue selected preferred sponsored athletes to establish new brand partners
Build outfits, select appropriate product and number of items for athletes and place orders
Lead promotional codes allocation program and track industry insider discounts
Blogs and Content Creation
Write Blogs with key SEO terminology on products and brand news to post on KJUS.com on a scheduled basis
Work closely with Ecom and Design teams to maintain Blog and Athlete profiles on the website
Copywriting and Legal
Support writing copy for product, campaigns, advertainments, digital marketing, product hang tags, etc.
Write copy for videos
Understand and abide by copyright requirements
Support product team with product naming and ensure approval of names with company's legal department
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or related field. In lieu of a bachelor's degree, high school diploma or equivalent and four years of experience in marketing
Minimum 1 year of experience writing for growing social media channels within the outdoor or sports industry for a major brand
Know-how in the social media universe of Facebook, Twitter, Instagram, YouTube, and other emerging social media channels
Experience using analytics tools to report on social media performance and how these relate to broader business goals
