The US Marketing Manager, New Care Settings is responsible for driving US market growth and awareness of self-collection for providers searching for a solution to access extended genotype HPV screening with the BD Onclarity™ assay. This role reports to the Director of Marketing - New Care Settings and focuses on driving the emerging brand execution, market shaping and awareness of self-collection and ultimately expanding our market opportunity and reach with increased provider demand for BD Onclarity™ through self-collection in the non-acute market segment. This role is critical to the success of the overall strength of the BD Onclarity™ value offer in maximizing our reach to providers and patients for the monumental healthcare challenge in increasing preventative HPV screening for women across many communities and socioeconomic settings. In this role, the US Marketing Manager will develop tactical and implementation strategies to drive accelerated growth in the US Region, ensuring alignment with overall business objectives. They will drive market adoption and awareness for BD Onclarity™ through the execution of strategic marketing initiatives as well as partner with the dedicated sales specialists to produce qualified lead generation and build actionable funnels for accelerated market growth. As the market segment expert in this area, this role will contribute heavily to the ASR Strategy, lead the Marketing Plan development for this product focus area, assess existing and deploy new Voice of Customer research, action business case development, and other special projects related to the IDS strategy when required. This position offers a unique opportunity to work with innovative and differentiated diagnostic technology that is already making a significant impact on healthcare outcomes and patient lives. BD is seeking a strategic and execution-driven marketing professional with strong leadership and collaboration skills to join this new and highly energetic team ready to expand our strong BD brand outside of the hospital environment. If you are a creative, strategic and collaborative thinker with a passion for actually making a difference in the lives of our customers and their patients, this role could be a perfect fit for you.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities
Leads and owns US execution and implementation plans of global brand strategy for Self-Collection, identifying and prioritizing key targets for growth at the US Region/Account based level through an outstandingly strong customer-centric focus into the portfolio.
Close collaborative partner with sales, global marketing, marketing communications, and associated product platforms to deliver outstanding marketing tailored to the market and the customer they serve.
Creates a positive relationship with the marketing counterparts to ensure a seamless transition of customer research and product management actions for the portfolio.
Reports regular critical metrics and return on investment of prioritized tactical activities and metrics to the Director of Marketing and other key collaborators, making proactive recommendations for improvements.
Develops regular U.S. platform updates, including targeting, messaging, research, customer personas, and value propositions.
Leads marketing plans and ASR global guidance for the portfolio, creating and setting clear vision, strategies, and goals for U.S. tactical success.
Develops/maintains a clear understanding of current MDx markets, customers, and patients the product serves.
Adheres to all company policies, procedures, and business ethics codes and ensures that they are communicated and implemented within the team.
Knowledge, Skills, and Abilities
Creative, energetic, flexible and diverse in thought process while dedicated to the science and art of Marketing Excellence.
Visionary in approach, seeking to learn from other functions and coaching by BDWOM Trainers and/or Marketing Leadership Team, with a desire to over-deliver to collaborator expectations with best-in-class marketing.
Willingness and ability to work independently and autonomously with regular check-ins to ensure alignment on support needed.
Demonstrated skills in the development and execution of successful marketing communication, customer understanding and messaging, driven markets.
Critical thinking and implementation skills; confirmed analytical skills with the ability to translate data into actionable plans; confirmed ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, implement, and deliver results.
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills-written and oral-for a wide variety of audiences.
Excellent communication skills, with the ability to develop positive relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
Leadership presence with the ability to apply organizational channels, experience, and influencing skills to successfully negotiate and persuade others, comfortable with sophisticated and matrixed-team environments.
Strong organizational skills and the ability to meet tight deadlines in an environment of challenging priorities. Ability to routinely work on multiple tasks with multiple people while optimally prioritizing.
Flexibility to travel to U.S. customer sites at least 20% of the time.
Qualifications
BA/BS degree required, preferably within the area of focus; Four-year scientific, marketing, or business degree preferred. MBA optional.
3-5 years of experience in US strategic marketing, global marketing, or product management with a focus on commercialization excellence, product and portfolio management, and brand strategy.
Excellent presentation skills.
Strong eye for business.
Background in life sciences, medical devices or consumer marketing a plus.
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Ability to analyze data and derive actionable insights.
Experience leading complex teams in a matrix organization without direct authority.
Primary Work Location and Additional Considerations
USA MD - Sparks - 7 Loveton Circle or USA NJ - Franklin Lakes
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor Visas' at this time or provide Relocation assistance at this time.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
#CLOLI
Required Skills
Optional Skills
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Primary Work Location
USA MD - Sparks - 7 Loveton Circle
Additional Locations
USA NJ - Franklin Lakes
Work Shift
NA (United States of America)
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You .
Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.
