The Marketing Specialist assists or manages projects across core marketing areas. This role is key to helping the entire marketing team execute projects, communication, and campaigns effectively and efficiently.
Primary Duties:
Responsible for the distribution of all external and internal corporate communication through various mechanisms, including email, system-generated campaigns, and newsletters.
Lead sales enablement through the execution of campaigns across multiple channels in partnership with the sales teams.
Update content across external and customer websites.
Promote brand awareness through marketing efforts using social media (LinkedIn, Facebook, X (formerly Twitter, etc.)). This includes but is not limited to, social media account management, campaign creation, posts, and monitoring account activities to drive site traffic and engagement.
Track, analyze, and report on marketing metrics associated with lead generation, content creation, website traffic, and other KPIs.
Monitor social media groups, trends, tools, and applications, recommending actions and next steps.
Work with leadership to continually improve campaign awareness and process integration with the Sales and Customer Success teams.
Document procedures, processes, and workflow and recommendations for continuous improvements in efficiencies.
Create, distribute, and maintain internal corporate and external presentations.
Support the event manager as needed for local, internal, and national events.
Assist human resources and other departments with the execution of surveys.
Assist as needed with graphic and video editing and customer webinars.
Other duties as required.
Other Requirements:
Associate degree or higher in Marketing or Communications is preferred, or the equivalent.
2+ years of corporate or agency marketing and communication experience.
Strong computer skills in Microsoft Office applications (i.e., Word, Excel, PowerPoint, etc.)
Proficiency with HTML and CSS is preferred.
Experience with Adobe Creative Cloud, Salesforce, and/or Pardot applications a plus.
Excellent interpersonal skills that include strong written and verbal communication
Experience with integrated marketing campaigns, and planning and leading initiatives.
Must be detail-oriented and organized. Project management experience is a plus.
Experience with marketing automation tools a plus.
Hospital operations or healthcare IT experience a plus
Basic knowledge of market research, surveys, data analytics, and standard concepts, practices, and procedures within the field.
Ability to establish supportive relationships with peers, clients, partners, and corporate executives.
Must be flexible with a “can do” attitude and can remain professional under high-pressure situations.
Ability to retain and protect confidential material.
Negative pre-employment drug tests.
Criminal and MVR backgrounds meet our company’s hiring criteria.
