The Market Development Manager will lead a key element of Alpha's long-term growth strategy by building and executing plans to penetrate adjacent market segments. This high-visibility role will introduce Alpha's brand to the target segments while helping the business to better define our value proposition to key customers. The ideal candidate will be a technically savvy self-starter and enjoy not only the upstream strategic marketing work, but also but also hands-on new business development.
Detailed Primary Responsibilities:
Present at conferences, webinars and trade seminars to create awareness of the Alpha brand and raise awareness about the problems our products solve.
Build segmented target account and contact lists and convert them to marketing qualified leads for the Alpha global sales team.
Collaborate with the marketing team to create inbound and outbound campaign plans and content to generate and nurture leads.
Guide the marketing team with brand messaging and audience targeting intelligence based on market insights and trends.
Leverage primary and secondary research to develop strategic marketing plans for new markets including goals and implementation plans.
Deliver innovation briefs to guide the product management team in product roadmap development based on market insights.
Identify business or product line acquisitions to accelerate market penetration.
Education & Experience:
Technical degree is required. Advanced degree or MBA preferred.
Strong presentation skills including technical PowerPoint deck development
Minimum 5 years working in a marketing role in the polymer, composite or elastomer field
Management of target accounts and contacts in a CRM and prospecting tools
Driving growth through marketing campaigns
Conducting market research including summarizing secondary research and conducting structured interviews.
Strategic plan development and communication
Strong project and task management skills
Working within a stage-gate innovation process and new product business case development
Other:
Travel required up to 40% domestic and international - must have and maintain a passport.
Hybrid work schedule with minimum 3 days per week in office.
Participation in video and teleconferences that may occur earlier or later than normal working hours.
Compensation:
A competitive compensation package will be designed that includes annual salary and performance bonus opportunity.
Disclaimer: The above information in this description has been designed to show the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. EOE/AA/M/F/Vet/Disability
