The Associate Director, Marketing Operations and Analytics will assist in managing go to market needs including but not limited to Global and Regional process improvement initiatives, business execution, and actionable analytical insights. This role will play a critical role in the development of long-term performance expectations, commercial marketing initiatives to enable sales efficiency directly correlated with financial objectives. This role will require someone willing to demonstrate leadership by driving both short and long-term strategies by proactively developing and enhancing processes and tools while engaging product experts, industry leaders, outside sales organizations, and cross-functional teams within BD.
This individual will be focused on cross functional processes and initiatives to simplify the Global and US SM portfolio. This includes product lifecycle management, Sales, Inventory & Operations Planning (SI&OP), market sizing and modeling, collaborating with sales, platform marketing and supply chain on demand planning and product forecasting as well as portfolio optimization efforts. Candidates will be expected to work in our Franklin Lakes, NJ office 4 days per week.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Primary Responsibilities:
Utilize BD's US & Global cross-functional resources to improve sales enablement processes to accelerate sales and reach business objectives
Serve as Market analytics, order management/allocation and process improvement SME to support business goals
Work constructively with internal functions including platform and global marketers, marketing communications, regulatory affairs, medical affairs, quality, supply chain, customer support, finance, and sales
Support US Region sales team for opportunity progression and conversion management: ensure sales team has the support, tools, and resources to enable competitive activities
Establish and maintain connection with strategy alignment across SM to ensure seamless execution of mutual business objectives
Establish and maintain recurrent Global Market sizing and modeling initiatives gathering inputs from critical stakeholders and reporting out findings, inclusive of key insights and proposals
Assist in IBP/SIOP process development for US demand review, collaboration, product projections/reports and deliver on time to the relevant personnel
Ensure that all activities are consistent with the BD core values and comply with relevant internal and external corporate, legal, regulatory, and ethical standards
Directly manage and develop marketing operations and analytics team associates
Market & Business Analytics
Proactively generate and validate industry market trends applicable to SM products to understand market dynamics and generate actionable insights
Leverage key industry reports and market data sources to develop consistent insights communication with cross functional partners (Komodo, Clarivate, ECRI, etc...)
Generate business analytics tools and processes to support assumptions and develop business performance indicators (DIOH, EC RR, Dist perf, Funnel, etc...)
Partner with Regional leads to generate and continue improving annual WW Market Model & Commercial Insights
Process Improvement
Partner with WW Regional leads to identify process improvement and best practice sharing opportunities across Marketing Operations responsibilities (demand, funnel, PLM)
Define and deploy standardized processes for effective PLM support/portfolio optimization
Enable business and market data and tools innovation to simplify execution and insight development
Co-Lead financial projections with Finance and Platform Marketing, providing advise on key drivers and timely key inputs based on financial calendar needs
Supply & Order Management
Partner with the Marketing, Supply Chain and Ops team on improving communications to internal and external stakeholders when product lines are faced with challenges (backorders, manual allocations, recalls)
In partnership with cross functional partners, develop strategic backorder management and allocation execution process
Generate data analytics and scenario planning for constrained product lines to identify potential impacts to end customers and business performance
SI&OP
Improve SM US & Global cross-functional (Marketing - Supply Chain) processes and interfaces to facilitate effective exchange of SI&OP insights
Ensure timely preparation of platform marketing teams for monthly SI&OP reviews, long term planning (LTP) review, and plant architecture/capacity plan reviews
Own Marketing demand forecasting for improved forecast accuracy and BIAS to enable uninterrupted supply
Special Projects
Provide support for key cross-platform and high-priority platform projects
Review business cases and provide input for cross functional sustaining engineering and new product launch planning
Provide support towards resolution of business-critical issues like supply, capacity, regulatory compliance etc.
Competencies Skills
Track record of achievement in delivering projects and influencing business outcomes.
Process and project management experience to help improve sales enablement, marketing operations and analytics.
Strong business acumen and knowledge of BD organization and processes
Sound decision-making capabilities and the ability to make decisions, even in absence of consensus when necessary.
Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills for a wide variety of audiences.
Excellent interpersonal skills, and ability to develop strong relationships with key internal and external opinion leaders, customers, advisory boards, and potential or existing business partners.
Managerial courage to speak up when important information or questions must be raised and acts when issues must be addressed.
Strong customer focus, relationship management skills, market intelligence and advanced research and analytical problem-solving skills.
Proven ability to work effectively on diverse, cross-functional teams.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Proven Strategic Thinking capability, including near-term and long-term portfolio strategy development, alternative analysis, and efficient resource management.
Highly effective interpersonal skills and Emotional Intelligence that has resulted in positive relationship building, cultural savvy, openness, and good teamwork, all with a high degree of ethical standards, proficient in working in a matrix environment.
Qualifications:
Minimum bachelor's degree in marketing, Business, Supply Chain/Operations, or a related field required; MBA preferred.
Minimum 10+years of experience with at least three years of marketing experience; an additional combination of 7 years of marketing, supply chain or marketing analytics experience is acceptable. Medical device industry preferred, with experience in a commercial role supporting customers and sales teams.
Strong knowledge of working in a B2B environment; understanding of healthcare industry; exposure to cross-functional processes / requirements
Experience utilizing projecting management best practices with the ability to implement in a matrixed fast-paced scenario.
Strong knowledge of medical device requirements in supply, quality, and FDA regulated environment.
Experience in developing strategy as well as demonstrating success in executing key initiatives.
Demonstrated ability to work in a fast-paced environment with very little supervision. Resourcefulness and the ability to successfully manage multiple priorities are keys.
Demonstrated ability to work cross-functionally.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
