The Business Development Representative (BDR) drives growth in Digital Realty services and solutions. The BDR qualifies and prioritizes leads and prospects by articulating the Digital Realty value proposition, messaging, and understanding customer needs and requirements. This position requires the ability to work independently and prioritize effectively. The BDR works directly with demand generation, marketing operations, and marketing to do outbound follow-up on programs and campaigns, and shares feedback on campaign effectiveness. This position will also interact with the field sales and channel teams to develop selling strategies, share progress, and generate opportunities for strategic, targeted campaigns. Since the BDR interacts with current and prospective clients, good business judgment and skills are crucial. While this is not a sales position, high performers can potentially transition to a sales role.
What you'll do
Generate new demand (e.g. individual leads and/or buying groups) for the sales organization to pursue
Qualify demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to Sales as Teleprospecting Qualified leads (TQLs) or Teleprospecting Generated leads (TGLs)
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales
Nurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social)
As a secondary responsibility - where specified by the organization - process inbound demand using a range of tactics (e.g. telephone, email, social)
Comply with all demand management- related service-level agreements
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the TQL stage or qualified demand stage
Track and manage prospecting, qualification and nurture activities in the company's sales force automation (SFA) system
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization
What you'll need
Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
5+ years of marketing experience, with a focus on content.
Proven experience planning, executing, and measuring customer co-marketing initiatives
Proven ability to write about technical products/solutions. Existing data center industry knowledge is a bonus.
Strong organizational skills and attention to detail.
Excellent written and verbal communication skills.
Demonstrated ability to work collaboratively in a cross-functional environment.
You possess a growth mindset, seeing opportunities and solutions when presented with challenges, and you are someone comfortable in an always-evolving environment.
A bit about us
Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.
To learn more about Digital Realty, please visit digitalrealty.com or follow us on LinkedIn and Twitter.
A bit about our Digital team
Marketing
Our Marketing team works in one of the world's fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.
What we can offer you
Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.
Join us and you'll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you'll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We'll also give you plenty of development opportunities so you can build a rewarding and successful career with us.
Our Compensation Philosophy
Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.
Our published pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and geographical location. Individual pay is based on additional factors including but not limited to job-related skills, experience, and relevant education and/or training. Moreover, an employee's total compensation package varies by role and may include salary, cash bonus or commissions, and equity awards not quantified below.
Benefits: For this role, Benefits include medical, dental, vision, life and AD&D insurance, 401k match, disability benefits, wellness and education benefits, employee stock purchase plan, paid time off, holidays, and more.
This is an exciting time to join our business so apply now and make your mark on our future.
Notes:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.
Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.
Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.
