Senior Product Marketing Manager - Security Solutions A10 is seeking a dynamic and strategic Product Marketing leader for our security solutions. In this highly visible role, you will drive messaging, marketing and enablement content for our security solutions, serving as a subject matter expert on our security topics. You will collaborate with global teams, customers, and industry leaders to develop and execute product marketing strategies that enhance our market presence and drive demand.
Key Responsibilities:
Global Awareness and Strategy: Lead the global marketing efforts for A10's Defend security solutions, focusing on enterprise and service provider markets with security focused outcomes
Product Marketing Execution: Develop and execute a product marketing strategy for security solutions and enterprise use cases, including creating compelling positioning and messaging tailored to different verticals
Thought Leadership: Establish and promote thought leadership positions for application security solutions, leveraging unique research and industry insights to drive awareness and credibility
Cross-Functional Collaboration: Work closely with product marketing, product management, sales, and other marketing teams to align strategies and execute marketing plans
Presentation and Communication: Deliver impactful presentations to internal stakeholders, media, and customers; lead analyst briefings focusing on A10's Defend product portfolio
Marketing Collateral: Collaborate with campaigns, marketing operations and field marketing to develop and create marketing collateral that supports demand generation campaigns
Industry Engagement: Interface with industry figures and customers to gather insights, build relationships, and inform marketing strategies
Customer Insights & Feedback: Leverage customer feedback to continuously refine marketing strategies and product messaging
Market Research: Conduct market research and competitive analysis to inform product positioning and marketing strategies
Product Lifecycle Involvement: Collaborate with product management throughout the product lifecycle, including development, launch, and post-launch phases
Required Qualifications:
Position Location: Local to the Bay Area - California
Education/Experience: BS or MS with 5+ years of experience in product marketing for security products and services, with a proven track record of successfully launching and evangelizing new solutions
Domain Knowledge: Deep understanding of the application security domain, including market trends, competitive landscape, and customer requirements
Presentation Skills: Demonstrated ability to create high quality presentation materials and deliver them effectively to diverse audiences
Market Insight: Knowledge of security and AI markets, with good understanding of enterprise and service provider needs
Self-Starter: Ability to thrive in a fast-paced, dynamic environment
Technical Expertise: Experience with AI, Application Security, Web App and API security, Threat Intelligence or similar technologies
A10 Networks provides security and infrastructure solutions for on-premises, hybrid cloud, and edge-cloud environments. Our 7000+ customers span global large enterprises and communications, cloud and web service providers who must provide business-critical applications and networks that are secure, available, and efficient. Founded in 2004, A10 Networks is based in San Jose, California and serves customers globally. For more information, visit A10networks.com and follow us at A10Networks. A10 is at the forefront of transforming the computing landscape.
A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. A10 also complies with all applicable state and local laws governing nondiscrimination in employment.
