Recognized as a Best Places to Work in Vermont for the fourth year in a row, New Chapter is a certified B-Corp, and an Organic, Non-GMO and certified Gluten Free manufacturer of dietary supplements that places our employees and our consumers first. We are a wholly owned subsidiary of Procter & Gamble. We invite you to discover a new chapter in your career, and in your life, by considering this opportunity to join our team! We strongly encourage applications from diverse communities across race, gender, sexual orientation, religion, ethnicity, national origin, and other marginalized communities.
ROLE PURPOSE:This role serves as the In-house media expert who develops the paid media strategy and executes campaigns.
MAJOR ROLE ACCOUNTABILITIES:
Collaborate and develop paid media strategy with brand, internal stakeholders, and external agencies for both the US and Canada.
Develop KPI’s, track, and analyze media performance and measure impact across all channels. Report out to key internal stakeholders and adjust tactics, as necessary.
Collaborate with earned/owned media team and brand and execute rich content strategy and editorial calendar that attracts a qualified audience to our paid and owned properties (including CRM, blog, organic social media, infographics, etc.)
Own & manage the marketing budget including PO management, billing, and actualization with the finance team.
Partner with sales/customer teams to develop and execute effective shopper marketing programs.
Partner with D2C team to ensure all technical back-end work is complete and accurate for data collection and attribution on media campaigns.
Ensure compliance with brand safety standards and legal regulations (CCPA, etc.)
Keep a pulse on upcoming & new ad platforms and evaluate fit for New Chapter and potential fit into media strategy.
Pinch hit on special projects within Marketing
KEY COMPETENCIES:
Possesses strong analytical skills and uses data, insights, and marketplace understanding to optimize media strategies.
Excellent interpersonal communication skills.
A strong sense of personal accountability.
Strong analytical skills and business acumen.
Highly collaborative and able to build trusting external and internal relationships.
Works constructively under pressure, responds resourcefully to change and maintains a confident and constructive outlook.
Ability to work both independently and on cross-functional teams.
Highly accountable with excellent organizational and time management skills.
Ability to think consumer-first, utilizing both creative and data to drive initiatives and decision making.
Ability to discover alternative approaches and overcome obstacles.
EXPERIENCE, EDUCATION and CREDENTIALS:
BA or BS degree in Marketing, Business, or related field preferred.
3-5 years’ experience in Marketing in Consumer Package Goods industry preferred.
JOB LOCATION: Within travel distance to Brattleboro, Vermont, in a hybrid work environment with at least 2 days per week in office.
