Position Title: E-Mail and Social Media Senior Marketing Officer
Date: Oct 23, 2024
Location: New York, NY, US, 10004
Company: Popular Bank
Digital Marketing
We are looking for a dynamic Email and Social Media Marketing Officer to join our Digital Marketing team. In this hybrid role, you will develop, execute, and optimize email campaigns, marketing automation, and social media strategies. This position requires an expert marketer capable of managing the entire customer lifecycle through targeted email marketing and social media content strategies. The ideal candidate will drive engagement, retention, and revenue growth through personalized communication, innovative content, and a deep understanding of industry trends.
In this position, you will:
E-Mail-Marketing:
Develop and execute both manual and automated email campaigns across all stages of the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, retention, and transactional emails.
Own the email marketing calendar to align with business priorities and demand forecasts, coordinating with internal stakeholders.
Build and segment targeted audiences for each campaign to maximize engagement and drive revenue performance against KPIs.
Leverage customer data (e.g., web behavior) for personalized content and automated journeys.
Devise and execute A/B tests, managing a testing calendar to optimize subject lines, content, CTAs, and send times.
Monitor email rendering across devices, email clients, and ISPs to ensure flawless delivery.
Provide regular campaign performance reports covering open rates, clicks, conversions, revenue, and churn metrics.
Ensure compliance with regulations like GDPR and CASL and create guidelines for effective email marketing practices.
Identify trends, new tools, and best practices, continually improving strategies through data-driven insights and innovations.
Social Media Marketing:
Develop and manage cohesive social media strategies aligned with business objectives across platforms such as Instagram, LinkedIn, TikTok, YouTube, and Facebook.
Create and manage content calendars to ensure consistent, engaging posts aligned with ongoing campaigns.
Collaborate with creative teams to develop original, high-quality visual assets (images, videos) that resonate with each platform’s audience.
Write engaging, optimized copy for posts that reflect brand voice and drive engagement.
Monitor social media trends, user behavior, and competitor activity to identify new opportunities.
Work with agencies to create and publish high-quality, budget-conscious campaigns that capture attention and build brand awareness.
Use social media analytics tools to measure campaign effectiveness and adjust strategies to optimize reach, engagement, and ROI.
Performance & Reporting:
Analyze email and social media metrics (open rates, CTR, engagement, conversions, traffic) to evaluate the success of campaigns and recommend improvements. Looker studio knowledge a plus.
Create regular reports on campaign performance for both email and social media, offering insights to guide future strategy.
Manage relationships with vendors and partners supporting email and social media efforts, ensuring quality and alignment with objectives.
To be considered, you will need:
Ideal Experience and Skills:
5+ years of experience managing email and social media marketing campaigns.
Hands-on expertise with email marketing platforms (Salesforce Marketing Cloud preferred; certification is a plus).
Strong understanding of email compliance (GDPR, CASL) and best practices.
Experience with social media strategy development and content creation for platforms like Instagram, YouTube, and TikTok.
Proficient in data analytics tools (e.g., Google Analytics) and A/B testing methodologies.
Skilled in media production applications (Adobe Creative Cloud) and social media management tools.
Exceptional organizational, communication, and project management skills.
Ability to thrive in fast-paced environments, adapt to new trends, and continuously seek innovative ideas.
Comfortable collaborating across departments and managing external vendors or agencies.
Soft Skills and Attributes:
A creative mindset with a passion for finding new ways to engage and retain customers.
Analytical and data-driven, with the ability to make informed decisions that improve performance.
Strong interpersonal skills, thriving in social and collaborative environments.
Highly adaptable, capable of adjusting strategies during times of uncertainty.
This is a high-impact role offering the opportunity to shape the way we engage with customers through personalized emails and viral social media content. If you enjoy blending creativity with data-driven strategies to drive meaningful results, we’d love to meet you!
Salary Range Information
Our base salary for this position located in New York generally ranges between and annually, depending on business need and on your qualifications and experience. Base salary does not include incentive compensation, commission, or any other type of remuneration or benefits.
Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.
ABOUT US
Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.
As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.
We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.
If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.
