Job Description:

Innova Solutions has a client that is immediately hiring for a BRAND MARKETING SPECIALIST (CONTRACTOR)

Position type: Contract - HYBRID

Duration: 6 months

Location: Atlanta, GA - MUST BE LOCAL (work 3 days/week in the office)


BRAND MARKETING SPECIALIST (CONTRACTOR)

Key Qualifications:
• Four-year college degree.
• 1-2 years of marketing experience, ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company.
• Ability to function as a business owner.
• Strong background in analytics preferred.

• Experience

o Cross-functional project management.
o Strong communication skills, written and oral.
o Proven ability to work on a team.
• Proficient in Microsoft Office applications.
In order to accomplish this, the Contractor will leverage syndicated data, shopper and consumer insights, category and industry trends, to make decisions. This role will also work cross-functionally with Marketing Ops, Marketing Content, Analytics, Sales Planning, and Consumer & Market Insights.
Specific Responsibilities

Brand Management

• Accountable for supporting the brand marketing strategies across our leading Baby Gear brands, including Graco and Baby Jogger, to build consumer demand and market share, grounded in deep consumer and market understanding.
• Supports the annual brand planning process to create a fully integrated marketing plan and programming utilizing an entire omni-channel approach.
• Collects and analyzes market and consumer data to support a category's innovation strategy or specific initiative.
• Collects data on market and consumer to support ideation.
• Articulates market or consumer trends as well as new technologies applicable to a brand or category with basic understanding of consumer needs
• Assists in commercializing innovation projects to drive in-market success
• Collaborates on sell story creation for customer facing presentations to support new product launches.

Category Management

• Understands key category segment annual P&L targets, consistently identifying opportunities to deliver against the aligned upon target.
• Executes against clear objectives for the category and can articulate the category and segment vision for short and long-term success.
• Contributes to the delivery of marketing objectives and strategies for the upcoming year including delivery of category segment communications to cross-functional groups.
• Familiar with ROI analysis and tracks projects' key performance indicators.

Strategy Development & Implementation

• Contributes to the overall development of category strategy through targeted POS analysis and consumer research.
• Familiar with brand standards and design language and ensures consistency. Acts as brand champion across the business.

Insights & Analytics

• Has a general understanding of top consumer trends and insights related to their brand / category
• Has a general understanding of the Category landscape, the key competitors and the key customers.
• Reports on current and past performance trends for the category, the brand, the competition and the customer
• Conducts specifically requested analyses and summarizes key findings.
• Understands key brand performance metrics including market performance (Sales, POS, Share, Penetration, etc.), brand health tracker (Awareness (aided vs. unaided), Purchase Consideration, Brand Imagery, etc.) and Brand Perceptor Scores.

Financials

• Understands the core financial metrics, including Revenue, GM%, CAPEX, etc. that go into innovation projects and how they are calculated.
• Familiar with the concepts behind financial analysis and implications of financial data
• Familiar with the key metrics for Corporate Finance (cash flow, EPS, etc.) and financial terms (ex. gross margin, revenue, etc.).
• Conducts specifically requested analyses and summarizes key findings.

Qualified candidates should APPLY NOW for immediate consideration! Please hit APPLY to provide the required information, and we will be back in touch as soon as possible.

PAY RANGE AND BENEFITS:

Pay Range*: $25-$30/hr w2
*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.

Benefits: Innova Solutions offers benefits( based on eligibility) that include the following: Medical & pharmacy coverage, Dental/vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).

ABOUT INNOVA SOLUTIONS: Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.

Recent Recognitions:

• Named One of America's Best Employers for New Grads by Forbes (2024


• Named One of the Best Companies to Work For by U.S. News & World Report (Private Companies List, 2024-2025)


• One of the Largest IT Staffing Firms in the US - Ranked #3 by Staffing Industry Analysts (SIA, 2024)


• One of the Largest Staffing Firms in the US - Ranked #13 by Staffing Industry Analysts (SIA, 2024; includes Innova Solutions, Volt, & HireGenics)


• Named One of the Top Ten Private Companies in Atlanta by the Atlanta Business Chronicle (2023)


• One of the Largest Certified Minority Business Enterprises (MBEs) in the United States (NMSDC, 2024)


• AWS Advanced Tier Services Partner with 100+ certifications

Website: https://www.innovasolutions.com/

Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at hr@innovasolutions.com or (770) 493-5588. Please indicate the specifics of the assistance needed. Innova Solutions encourages all interested and qualified candidates to apply for employment opportunities. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.S.C. § 1324b.
The company will consider for employment qualified applicants with arrest and conviction records in a manner that complies with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and other applicable laws. Apply Now