In this dynamic role, you'll be a critical bridge between marketing and our vendor partners to leverage market development funds (MDF) to drive our mutual business growth. Primarily responsible for handling the day-to-day delivery of our partner marketing program, you'll build relationships, create and pitch marketing activities, collaborate with the marketing team to execute deliverables, ensure MDF reimbursement, and provide results on marketing investments. You'll serve as our partners' main point of contact for marketing and offer informed guidance on marketing opportunities that meet their business objectives. We're looking for a channel marketing professional with a talent for fostering strong partner relationships, a solid background in MDF management, and a proven track record of successfully executing strategies in a fast-paced environment.
WHO WE ARE
AVI-SPL is a digital enablement solutions provider who transforms how people and technology connect to elevateexperiences,create new value, and enableorganizations to thrive and grow. We are the largest provider of collaboration technology solutions, which include our award-winning managed services.
Our highly certified industry experts and innovation leaders share a vision to help people work smarter and live better. We believe that success starts with a sound team and that an inclusive and diverse workplace moves us all forward.
WHAT YOU'LL DO
In this dynamic role, you'll be a critical bridge between marketing and our vendor partners to leverage market development funds (MDF) to drive our mutual business growth. Primarily responsible for handling the day-to-day delivery of our partner marketing program, you'll build relationships, create and pitch marketing activities, collaborate with the marketing team to execute deliverables, ensure MDF reimbursement, and provide results on marketing investments. You'll serve as our partners' main point of contact for marketing and offer informed guidance on marketing opportunities that meet their business objectives. We're looking for a channel marketing professional with a talent for fostering strong partner relationships, a solid background in MDF management, and a proven track record of successfully executing strategies in a fast-paced environment.
Day-To-Day Responsibilities:
Foster and nurture partner channel relationships, maintain a solid understanding of each partner's solutions and go-to-market strategies, provide content guidance for partner marketing materials
Spearhead the execution of partner marketing deliverables funded by MDF in collaboration with marketing team peers, acting as an internal advocate for partner needs
Develop marketing plans for partners as needed, participate in the development of annual marketing packages
Manage all marketing program-related communications with partners as the primary point of contact
Document all partner MDF/Co-op pledged, collected, spent for agreed upon partner marketing activities (e.g., events, collateral, website pages); create, collect, and track all agreements and investments
Measure effectiveness of partner-funded marketing activities, develop and share quarterly Proof of Performance (POP) and results reporting (e.g., website statistics, the quantity of leads captured, event metrics)
Collaborate with procurement and accounting teams to ensure reimbursement for all marketing activities, provide supporting materials and POP to enable invoicing, and act as an escalation point in resolving partner billing issues
Seek approval, claim, and manage MDF using various partner portals to ensure reimbursement, in compliance with individual partner MDF program rules
Collect partner materials for marketing activities, and maintain updated calendars to advise partners on the status of their activities
Analyze MDF/Co-op spend, develop plans to effectively use funds to maximize partner ROI and support marketing program growth
Pitch annual marketing program and event sponsorship opportunities to partners
Possess deep expertise on how AVI-SPL operates; guide partners on how to maximize their marketing activities and ensure business alignment with regional offices and lines of business
Provide guidance, mentorship, and support to direct report(s) to ensure successful execution of marketing deliverables and POP
Other duties as assigned
WHAT WE'RE LOOKING FOR
Must-Haves:
Partner-centric mindset, with the ability to align AVI-SPL's objectives with those of each partner
Metrics-driven, with a relentless focus on tracking MDF investment and driving partner results
Ability to effectively interact and maintain constructive working relationships with employees, clients, partners, agencies, and colleagues at all levels
Excellent communication, collaboration, and consensus-building skills with ability to work with cross-functional teams
Possess excellent strategic thinking and structured problem-solving skills
Self-starter who takes initiative to achieve goals
Possess strong organizational skills with excellent attention to detail
Ability to work and think independently while meeting deadlines
Ability to maintain strict confidentiality and handle sensitive matters with discretion
Advanced proficiency with demonstrated experience utilizing Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Acrobat
Nice-To-Haves:
Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred
Minimum five years of prior marketing experience preferred; B-to-B experience in the Audio Visual or Technology field desirable
Demonstrated experience working with technology partners
Ideally, this position will be based in Tampa
WHY YOU'LL LIKE WORKING HERE
Medical benefits, including vision and dental
Paid holidays, sick days, and personal days
Enjoyable and dynamic company culture
Training and professional development opportunities
MORE ABOUT US
AVI-SPL is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or membership in any other group protected by federal, state, or local law. AVI-SPL is an AA/Disabled/Veteran Protected Employer VEVRAA Federal Contractor.
AVI-SPL reserves the right to alter work hours and work location as necessary. Work hours may vary based on client requirements and may include travel to various locations in support of the account.
