UC Health is hiring a full time Senior Pr/Marketing Consultant for the department of Marketing and Communications
The Senior Consultant, Marketing Social Media will work in coordination with the Manager, Advertising & Consumer Marketing to implement brand strategies and campaigns in the digital space, including all UC Health social media accounts and other communities as assigned.
About UC Health
UC Health is an integrated academic health system serving Greater Cincinnati and Northern Kentucky. In partnership with the University of Cincinnati, UC Health combines clinical expertise and compassion with research and teaching-a combination that provides patients with options for even the most complex situations. Members of UC Health include: UC Medical Center, West Chester Hospital, Daniel Drake Center for Post-Acute Care, Bridgeway Pointe Assisted Living, University of Cincinnati Physicians and UC Health Ambulatory Services (with more than 900 board-certified clinicians and surgeons), Lindner Center of HOPE and several specialized institutes including: UC Gardner Neuroscience Institute and the University of Cincinnati Cancer Center. Many UC Health locations have received national recognition for outstanding quality and patient satisfaction. Learn more at uchealth.com
Must have a minimum of 3-5 years of experience
Bachelors degree required (Marketing, communications, PR, Informatics, Journalism or related)
Experience and understanding of current social media techniques and trends
Must possess knowledge of managing platforms such as Facebook, Twitter, Instagram, and LinkedIn, as well as emerging platforms
Microsoft Word, Excel, PowerPoint, database skills, graphic presentation, basic SEM/SEO skills
Copywriting, proofreading, basic photography and videography skills
Adobe platform experience a plus
Skilled in project management methodologies, standards and tools
Excellent team, interpersonal and written and verbal communication skills
Ability to build and maintain productive working relationships with internal stakeholders
Ability to work under pressure in a dynamic environment
Healthcare Experience Preferred
While the position will work in a normal office environment, travel to the various hospitals and work locations will be necessary. Work hours will vary based on needs of the organization. Regular monitoring of social outlets on evenings and weekends is required. Regular and predictable on-site attendance is required for this position, however, time can be flexible based on approved scheduling with the direct supervisor.
Join our team to BE UC Health. Be Extraordinary. Be Supported. Be Hope. Apply Today!
At UC Health, we're proud to have the best and brightest teams and clinicians collaborating toward our common purpose: to advance healing and reduce suffering.
As the region's adult academic health system, we strive for innovation and provide world-class care for not only our community, but patients from all over the world. Join our team and you'll be able to develop your skills, grow your career, build relationships with your peers and patients, and help us be a source of hope for our friends and neighbors. UC Health is committed to providing an inclusive, equitable, and diverse place of employmentContent Creation and Distribution
Responsible for creation and curation of content on all social channels, including Facebook, Twitter, LinkedIn, Instagram and YouTube. This includes video, graphic and written content along with Stories and Reels.
Work with cross functional specialists (marketing, SEO, public relations, communications, creative, etc.) for conceptualization of content. Manage content calendars and help organize and deploy content from multiple sources on multiple platforms.
Develop social media strategies for organic content promotion, growth and expanded brand awareness.
Social Monitoring and Reputation Management
Manage community relationships while regularly monitoring social media platforms, responding to mentions, comments, and direct inquiries.
Collaborate with Patient Relations, Compliance, Legal and the UC College of Medicine to ensure all content or language published to UC Health social media accounts and platforms adheres to UC Health editorial guidelines in compliance with HIPAA privacy and security requirements.
Digital Advertising
Collaborate with Manager, Advertising & Consumer Marketing and agency partners to develop Social Media and PPC advertising campaigns.
Monitor and analyze campaign data and provide monthly reporting on KPIs to marketing team and leadership.
Reporting and Administration
Manage social media accounts, staff permissions and proxy access, and troubleshooting.
Measure, analyze and report weekly and monthly metrics and identify areas of opportunity for improvement.
Provide in-depth analysis as part of the marketing monthly scorecard.
Monitor development of new social media trends in the field.
Training and Education
Provide social media trends to leadership and evaluate potential for incorporation with UC Health.
Provide outstanding services and lead the education for UC Health leadership and staff to leverage online channels more effectively and within the UC Health brand guidelines.
Other duties as assigned.Content Creation and Distribution
Responsible for creation and curation of content on all social channels, including Facebook, Twitter, LinkedIn, Instagram and YouTube. This includes video, graphic and written content along with Stories and Reels.
Work with cross functional specialists (marketing, SEO, public relations, communications, creative, etc.) for conceptualization of content. Manage content calendars and help organize and deploy content from multiple sources on multiple platforms.
Develop social media strategies for organic content promotion, growth and expanded brand awareness.
Social Monitoring and Reputation Management
Manage community relationships while regularly monitoring social media platforms, responding to mentions, comments, and direct inquiries.
Collaborate with Patient Relations, Compliance, Legal and the UC College of Medicine to ensure all content or language published to UC Health social media accounts and platforms adheres to UC Health editorial guidelines in compliance with HIPAA privacy and security requirements.
Digital Advertising
Collaborate with Manager, Advertising & Consumer Marketing and agency partners to develop Social Media and PPC advertising campaigns.
Monitor and analyze campaign data and provide monthly reporting on KPIs to marketing team and leadership.
Reporting and Administration
Manage social media accounts, staff permissions and proxy access, and troubleshooting.
Measure, analyze and report weekly and monthly metrics and identify areas of opportunity for improvement.
Provide in-depth analysis as part of the marketing monthly scorecard.
Monitor development of new social media trends in the field.
Training and Education
Provide social media trends to leadership and evaluate potential for incorporation with UC Health.
Provide outstanding services and lead the education for UC Health leadership and staff to leverage online channels more effectively and within the UC Health brand guidelines.
