IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really mattersat the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, were flexible, were innovative, and were focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of societys greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
Were looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, well help you make your moment. Join Team Purple. Join IFS.
Job Description
Summary
IFS is seeking a competent, self-directed Install Base Marketing Manager. In this role, you will develop a deep understanding of the IFS and IFSs customer GTM strategy and work directly with the IFS marketing team to develop and deliver marketing programs that acquire new customers, as well as retain and grow existing customers. You will be accountable for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS customer network. You will be part of the install base marketing team for the North America team participating in regular team calls, in-person meetings, and planning sessions. You will also act a key marketing contact, defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will create the install base marketing strategy, execute and monitor campaigns, including being an expert resource on install base process, guidelines, and compliance for internal marketing teams.
The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and has successfully managed to install base marketing and build top of funnel pipeline.
Entrepreneurial mindset and forward thinking to capitalize on the IFS ecosystem
Develop a comprehensive customer and user group plan that leverages cutting-edge tactics, uncovers areas of improvement, and optimizes marketing dollars while generating a customer pipeline
Create strategies and plans that focus on upselling and cross-selling into our customer base with a 'Customer4Life' mentality
Leverage a broad and appropriate mix of marketing programs - events, direct and digital marketing - to maximize awareness, relevancy, consideration, and adoption of IFS solutions within customer accounts
Cultivate long-term relationships with customers through direct and indirect communications and strategies
Develop and execute new, unique, and effective ideas that make IFS part of the fabric of the customer organization
Results-driven
Manage program execution against defined timelines and within budget; set appropriate KPIs and track measurements to determine impact and ROI
Manage to program results pivot if a campaign/tactic is not working
Meet marketing targets within the approved budget
Execute IB campaigns
Propose and get leadership buy-in on targets
convey the success of campaigns to corporate
Create campaigns/tactics to support the user community and targets
Build User Group "Followership" thru Effective Communications
Coordinate user group community outreach with each respective AEs (lock step in communication)
Uncover $X pipeline revenue based on user group interaction
Use judgment with messaging and amount of communication with customers
Identifying customer sat issues, working with the AEs to turn them into opportunities
Leverage the community site to capitalize on user group and customer communication
Amplifying Customer Success
Work with regional and central customer advocacy teams to expand the NA Customer Reference program
Leverage the user group community to meet the GPI 5 star target
Identifying customer sat issues, working with the AEs to turn them into opportunities
Leverage the user community to increase customer stories/videos
Execute welcome and go-live kits that introduce them to the IFS ecosystem (including the user group community)
Internally amplify new customer wins
Support Customer Events
Work with the central and regional teams to optimize IFS Unleashed
Project manage the regional aspect of IFS Unleashed
Strategize and project manage regional IFS user group meetings, IFS Connects, some internal meetings, etc.
Qualifications
Possess an expert understanding of how to drive business and marketing with and through the customer ecosystem
Experience in B-to-B marketing leadership most specifically in the area of business software applications
Experience leveraging a broad range of demand-generation marketing tactics such as digital, tradeshows, business development teams, email marketing, third-party programs, etc.
Accomplished range of skills from high-level strategic thinking to creative and execution
Experience in any of the following industries would be a plus (not required): Manufacturing, EC&I, EU&R, Aerospace & Defense, or Field Service Management
Demonstrate ability to tie marketing programs to ROI metrics
Strong team player, motivated to work collaboratively across a variety of stakeholders
Knowledge of industry tools including Marketo, Outreach, CRM, LinkedIn, PowerBI, etc.
Professional-level presentation and written communication skills
Recommended 7+ years of experience in leading marketing and communications
Demonstrates strong project management skills and is a pro-active self-starter
Strong organizational and time management skills and ability to handle multiple projects and meet deadlines
Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of marketing channels
Possesses analytical mindset and innate curiosity, valuing research, insight, metrics, and data-driven decision-making
Develops positive relationships across all levels of seniority cross-functionally, leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally
Maturity, confidence, and perspective to manage quick/unexpected transitions or conflicts to successful resolution
Must be comfortable in a high-performing, fast-paced environment, can adapt quickly to support the development of content and decision-making in rapidly developing, time-sensitive situations
Ability to travel as needed; limited travel required
Additional Information
M/F/Disabled/Vet VEVRAA Federal Contractor. We are a Drug-Free Workplace. Interested candidates should apply at: www.ifs.com/about/careers-at-ifs
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer