Marketing Data Analyst

4807 Beryl Rd, Raleigh, NC 27606, USA Req #1403

Wednesday, October 2, 2024

PRIMARY FUNCTION:

The Marketing Data Analyst will connect marketing and sales business objectives with measurable outcomes, to deliver actionable recommendations based on data analytics and ensure best practices in campaign planning/execution, lead generation, segmentation, and data management.

ESSENTIAL DUTIES:

• Responsible for analyzing sales and marketing data by interpreting results using a variety of techniques ranging from simple data aggregation via statistical analysis to complex data mining.
• Develop and maintain accurate, visually engaging and highly actionable reports and dashboards.
• Create, present and publish presentations for managers describing observations and insights drawn from data.
• Monitor for data quality within the marketing database, troubleshoot data anomalies, and escalate data issues to be resolved
• Consult with Sales Leaders, Business Analysts and IT Dept., to answer key business questions through the development of scalable decisions support systems and the delivery of actionable ad/hoc analysis
• Create predictive models and advise Sales Leaders regarding how to respond to insights and observations.
• Stay abreast of industry and technology trends, write detailed technical documentation, troubleshoot issues, and help continuously enhance our marketing infrastructure.
• Write and execute customer data reports for sales and marketing functions, such as mailing, prospecting and analysis. As requested, sort, package and distribute marketing data to sales teams.
• Provide CRM training and support to sales teams to ensure that standardized corporate processes are utilized across customer touch points to capture new and existing customer account information, track coverage activities, manage sales leads and opportunities, and document the customer response to marketing campaigns.
• Oversee the customer satisfaction survey process and work with managers to create ways to increase our overall satisfaction and loyalty scores.
• Create reporting solutions to measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Perform administrative tasks within key marketing systems


• Maintain sales rep assignments in GPAX and supporting materials (territory maps) based on customer strategy guidelines.
• Maintain the integrity and increase the quality of all customer data in our ERP system. This data set includes but is not limited to: Customer Name and Address, Contact information, Industry information, and Machine Population.

• Marketing team support


• Assist as directed with various marketing department support activities such as but not limited to: routine bookkeeping, invoicing, purchase order processing, mail collection/distribution, filing, processing WebXtender information, copying, telephone coordination, orderly maintaining the marketing storage room and materials, etc.
• Assist as directed in coordination and set-up of displays for trade shows, exhibits, customer meetings and patio dinners.
• Supports in production and distribution of assigned advertising projects such as direct mail, ads, presentation materials, and PowerPoint presentations

MINIMUM REQUIREMENTS:

Education:

Bachelor's degree in Marketing, Information Management or related field with 2 years of experience or Associates degree in related fields with 4 years of experience.

Work Experience:

(see above)

Physical:

Ability to sit and utilize Laptop/PC for extensive periods. Ability to communicate clearly in writing and verbally.

Other:

Strong analytical, presentation, communication skills are required; Experience using BI frameworks (e.g., Business Objects, QlikView, SPSS, R) and data visualization (e.g, Microsoft Power BI, SAS VA, Tableau); Familiar with marketing automation systems (e.g., Eloqua) and CRM (e.g., Microsoft Dynamics, Salesforce.com) and other related technologies; Knowledge of statistical methodologies and techniques; Must have excellent internal and external customer service skills; Proficient in Microsoft Excel including pivot tables, macros and v-look ups; Detail-oriented and ability to manage multiple projects at the same time, in a fast-paced environment; Strong quantitative aptitude and experience with statistical analysis tools; Clear understanding of ROI analysis; Ability to write and prepare reports, and other necessary correspondence; Strong motivation and self-starting initiative is required; Some travel required; Valid driver's license

This job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Other details

• Pay Type Salary
• Required Education Bachelor's Degree

Apply Now

initStaticMap(true); PRIMARY FUNCTION:\n \nThe Marketing Data Analyst will connect marketing and sales business objectives with measurable outcomes, to deliver actionable recommendations based on data analytics and ensure best practices in campaign planning/execution, lead generation, segmentation, and data management. \n \nESSENTIAL DUTIES:\n \n\nResponsible for analyzing sales and marketing data by interpreting results using a variety of techniques ranging from simple data aggregation via statistical analysis to complex data mining.\nDevelop and maintain accurate, visually engaging and highly actionable reports and dashboards.\nCreate, present and publish presentations for managers describing observations and insights drawn from data.\nMonitor for data quality within the marketing database, troubleshoot data anomalies, and escalate data issues to be resolved\nConsult with Sales Leaders, Business Analysts and IT Dept., to answer key business questions through the development of scalable decisions support systems and the delivery of actionable ad/hoc analysis\nCreate predictive models and advise Sales Leaders regarding how to respond to insights and observations.\nStay abreast of industry and technology trends, write detailed technical documentation, troubleshoot issues, and help continuously enhance our marketing infrastructure.\nWrite and execute customer data reports for sales and marketing functions, such as mailing, prospecting and analysis. As requested, sort, package and distribute marketing data to sales teams.\nProvide CRM training and support to sales teams to ensure that standardized corporate processes are utilized across customer touch points to capture new and existing customer account information, track coverage activities, manage sales leads and opportunities, and document the customer response to marketing campaigns. \nOversee the customer satisfaction survey process and work with managers to create ways to increase our overall satisfaction and loyalty scores.\nCreate reporting solutions to measure the effectiveness of marketing, advertising, and communications programs and strategies. \nPerform administrative tasks within key marketing systems\n\nMaintain sales rep assignments in GPAX and supporting materials (territory maps) based on customer strategy guidelines.\nMaintain the integrity and increase the quality of all customer data in our ERP system. This data set includes but is not limited to: Customer Name and Address, Contact information, Industry information, and Machine Population.\n\n\n\nMarketing team support\n\nAssist as directed with various marketing department support activities such as but not limited to: routine bookkeeping, invoicing, purchase order processing, mail collection/distribution, filing, processing WebXtender information, copying, telephone coordination, orderly maintaining the marketing storage room and materials, etc.\nAssist as directed in coordination and set-up of displays for trade shows, exhibits, customer meetings and patio dinners. \nSupports in production and distribution of assigned advertising projects such as direct mail, ads, presentation materials, and PowerPoint presentations\n\n\n \nMINIMUM REQUIREMENTS:\n \nEducation:\nBachelor's degree in Marketing, Information Management or related field with 2 years of experience or Associates degree in related fields with 4 years of experience.\n \nWork Experience:\n(see above)\n \nPhysical:\nAbility to sit and utilize Laptop/PC for extensive periods. Ability to communicate clearly in writing and verbally.\n \nOther:\nStrong analytical, presentation, communication skills are required; Experience using BI frameworks (e.g., Business Objects, QlikView, SPSS, R) and data visualization (e.g, Microsoft Power BI, SAS VA, Tableau); Familiar with marketing automation systems (e.g., Eloqua) and CRM (e.g., Microsoft Dynamics, Salesforce.com) and other related technologies; Knowledge of statistical methodologies and techniques; Must have excellent internal and external customer service skills; Proficient in Microsoft Excel including pivot tables, macros and v-look ups; Detail-oriented and ability to manage multiple projects at the same time, in a fast-paced environment; Strong quantitative aptitude and experience with statistical analysis tools; Clear understanding of ROI analysis; Ability to write and prepare reports, and other necessary correspondence; Strong motivation and self-starting initiative is required; Some travel required; Valid driver's license\n \nThis job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.