Description: Job Title: Demand Gen Paid Search Coordinator
W2 Contract, NO C2C
Start Date: 11/04/2024
End Date: 10/31/2025
Job Description:
Our client is seeking a Performance Marketing Coordinator to drive new user growth through Paid Search and Shopping channels in the US market. As a member of the Acquisition Team, you will manage the performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products.
Responsibilities:
Partner with the lead to manage a budget for SEM campaigns to attract new sellers across all products in the US market.
Collaborate on strategy, execution, and optimization for Paid Search and Shopping campaigns.
Develop quarterly testing roadmaps and tactical plans to meet internal KPIs.
Work with internal stakeholders on overall channel performance, aligning on creative, product, and landing page tests.
Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs.
Use a testing process to validate hypotheses and recommend performance optimizations, including improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and bid management processes.
Research and apply SEM industry trends and competitive analysis to inform marketing strategy.
Build excellent acquisition programs through partnerships with Analytics, Data Science, and Product teams.
Skills:
Minimum of 2 years of performance marketing experience.
Proven ability to build strategies and identify opportunities to scale growth and meet/exceed KPI targets.
Strong understanding of search marketing and metric-driven performance marketing.
Effective communication skills, both written and verbal, tailored to various partners.
Passion for marketing and continuous learning about industry trends and platform updates.
Education:
BA/BS degree or equivalent practical experience.
Google Ads Certification preferred.
Location:
San Francisco Bay Area, hybrid preferred; open to top remote talent.
Contact: jwarchol@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
