*completed 4 year degree (no exceptions) *background check required
With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.
Reporting to the Director, Global Integrated Marketing, this role works across the Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.
Responsibilities
Develops and implements enterprise-wide, integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
Oversees the creation of all types of content to achieve reputational and messaging aims.
Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
Leverages insights to strengthen programs and build new strategies.
Required Knowledge and Experience
Minimum of 4 years integrated marketing, marketing communications or agency experience Knowledge of WorkFront or similar creative project management system Knowledge of Veeva or similar regulated approval system Experience planning omni-channel content Preferred Knowledge and Experience
Experience marketing to healthcare providers
Experience developing customer journey maps
Ability to rapidly adapt to changes in priorities and persevere through ambiguity
Ability to partner with and influence stakeholders across the matrix
Strong communication, project management, and attention to detail
Proactive with a bias for action
Solid listening skills
Strong editorial skills
Education Required: Bachelors degree
Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $36 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.
