This will be a site based postion. Preferred locations are Waltham, MA; Pittsburgh, PA or Indianapolis, IN.
We are searching for an Email Marketing Manager with exceptional skills to join our esteemed Email Marketing team in the Biosciences Division at Thermo Fisher Scientific Inc. As a crucial member of our team, you will have the chance to mold and implement our email marketing strategy, fostering customer engagement and brand recognition.
Responsibilities:
Lead Market Development Managers in developing comprehensive content strategies for B2B and B2C email campaigns, ensuring alignment with business goals and brand guidelines.
Optimize campaign performance by conducting A/B testing, analyzing data, and implementing strategies to improve open rates, click-through rates, and web engagement rates.
Monitor project performance and make data-driven recommendations for improvements
Lead audience innovation project helping advance our targeting strategies in Adobe Experience Platform Support Divisions Account Based Marketing initiatives including building segmentation & guiding communication
Maintain relevant documentation throughout the project lifecycle including documenting segmentation, the content journey and optimizations made while active.
Develop training material for market development managers on email best practices including guides, workshops and video recordings
Collaborate with email operations team to prioritize and assign projects each sprint
Stay up-to-date with industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance
Collaborate with Email Analyst to provide regular reporting and analysis on campaign performance metrics to stakeholders, highlighting key findings and suggesting areas for optimization.
Requirements:
6+ year experience in marketing
Demonstrated experience in developing "drip" / automated campaigns
Demonstrated experience in developing Account Based Marketing strategies
Demonstrated expertise in creating and implementing effective email marketing campaigns
Flawless attention to detail and ability to deliver error-free communications
Strong analytical skills with the ability to use data to inform decision-making
Excellent written and verbal communication skills
Motivated and goal-oriented, with the ability to succeed in a fast-paced and time-sensitive atmosphere.
If you are a highly motivated individual with a passion for email marketing, we want to hear from you! This is an excellent opportunity to join a leading company and make a significant impact in the field of marketing.
Thermo Fisher Scientific Inc. is proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workplace. Reasonable accommodations will be provided for applicants with disabilities during the recruitment process.
