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Email Marketing Manager at Thermo Fisher Scientific

Posted in Other 30+ days ago.

Location: Waltham, Massachusetts





Job Description:

Work Schedule

Standard (Mon-Fri)



Environmental Conditions

Office



Job Description




Email Marketing Manager



This will be a site based postion. Preferred locations are Waltham, MA; Pittsburgh, PA or Indianapolis, IN.


We are searching for an Email Marketing Manager with exceptional skills to join our esteemed Email Marketing team in the Biosciences Division at Thermo Fisher Scientific Inc. As a crucial member of our team, you will have the chance to mold and implement our email marketing strategy, fostering customer engagement and brand recognition.



Responsibilities:



  • Lead Market Development Managers in developing comprehensive content strategies for B2B and B2C email campaigns, ensuring alignment with business goals and brand guidelines.

  • Optimize campaign performance by conducting A/B testing, analyzing data, and implementing strategies to improve open rates, click-through rates, and web engagement rates.

  • Monitor project performance and make data-driven recommendations for improvements

  • Lead audience innovation project helping advance our targeting strategies in Adobe Experience Platform Support Divisions Account Based Marketing initiatives including building segmentation & guiding communication

  • Maintain relevant documentation throughout the project lifecycle including documenting segmentation, the content journey and optimizations made while active.

  • Develop training material for market development managers on email best practices including guides, workshops and video recordings

  • Collaborate with email operations team to prioritize and assign projects each sprint

  • Stay up-to-date with industry trends, best practices, and new technologies in email marketing to continuously improve campaign performance

  • Collaborate with Email Analyst to provide regular reporting and analysis on campaign performance metrics to stakeholders, highlighting key findings and suggesting areas for optimization.


Requirements:



  • 6+ year experience in marketing

  • Demonstrated experience in developing "drip" / automated campaigns

  • Demonstrated experience in developing Account Based Marketing strategies

  • Demonstrated expertise in creating and implementing effective email marketing campaigns

  • Flawless attention to detail and ability to deliver error-free communications

  • Strong analytical skills with the ability to use data to inform decision-making

  • Excellent written and verbal communication skills

  • Motivated and goal-oriented, with the ability to succeed in a fast-paced and time-sensitive atmosphere.

If you are a highly motivated individual with a passion for email marketing, we want to hear from you! This is an excellent opportunity to join a leading company and make a significant impact in the field of marketing.


Thermo Fisher Scientific Inc. is proud to be an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workplace. Reasonable accommodations will be provided for applicants with disabilities during the recruitment process.
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