DUTIES: • Partner with business leaders and leverage strong analytical skills to recommend KPIs and targets that will generate meaningful insights for the business.
Owner of strategy and roadmap for reporting and analysis of sales leads.
Maintain relationship for managing daily reporting and analysis for world-wide sales leads across 5 corporate divisions in life sciences industry.
Interpret business performance results and provide recommendations to the business on where to focus improvement efforts; partner with the development team to automate analysis.
Daily management of reporting for marketing business decision support.
Conduct performance analysis as needed around leads, opportunities, and revenue.
Data architecture for business intelligence infrastructure, including automation script coding, testing, and deployment.
Develop and maintain KPI dashboards for various digital projects and funnel metrics in order to make data driven decisions.
Lead GSS web optimization and SEO efforts.
Serve as a customer journey expert for digital campaigns.
Assist with paid digital placement, tracking and optimization.
Monitor and manage spending on digital marketing activities to meet budget requirements.
TRAVEL: Up to 20% domestic and international travel required. Reports to company headquarters in Waltham, MA. Can work remotely or telecommute.
REQUIREMENTS: MINIMUM Education Requirement: Master's degree or foreign equivalent in Information Systems, Business Administration, Marketing, or related field of study.
MINIMUM Experience Requirement: 1 year of Marketing, Business Intelligence, or related experience.
Alternative Education and Experience Requirement: Bachelor's degree or foreign equivalent in Information Systems, Business Administration, Marketing, or related field of study plus 3 years of marketing, business intelligence, or related experience.
