You know the moment. It's the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying "hello." It's in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We've dedicated ourselves to improving it for nearly 60 years. And we're passionate down to our bones about making whatever you're listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

The Senior Director of Global Media will play a pivotal role in shaping and executing Bose's paid media strategy. This senior leadership position requires a strategic thinker with a proven ability to drive brand health metrics and performance media revenue. The ideal candidate will be a seasoned media expert with a track record of success in managing substantial media budgets and achieving measurable results.

Key Responsibilities:

Strategic Leadership:

• Develop and implement a holistic paid media strategy that aligns with Bose's overall marketing and business objectives.


• Oversee the planning and execution of integrated media campaigns to drive brand awareness, consideration, and conversion.


• Set and manage annual media budgets, ensuring efficient and effective allocation of resources across all channels.


• Manage relationships with external agencies and media partners, driving accountability and performance.


• Stay ahead of industry trends and emerging technologies to keep Bose at the forefront of media innovation.

Brand Media

• Oversee paid media efforts to enhance key brand health metrics, including awareness, brand relevancy and purchase consideration.


• Partner with content and creative teams to ensure cohesive and impactful brand messaging across all media touchpoints.

Performance & Retail Media

• Oversee team of professionals managing performance and retail media initiatives, including paid search, paid display, and affiliate marketing, to drive traffic, conversions, and revenue growth for DTC and priority resellers.


• Utilize advanced analytics and marketing technologies to continuously refine and improve performance media campaigns.

Reporting and Insights:

• Partner with Analytics lead to develop a robust reporting framework to measure effectiveness of paid media campaigns and develop actionable insights to inform strategic decision-making and future media planning.


• Present media performance and strategic initiatives to the executive team and key stakeholders.

Qualifications:

• 15+ years of experience in media planning and buying, with significant experience in a senior leadership role.


• Demonstrated success in managing large-scale brand media campaigns and driving key brand health metrics.


• Expertise in performance media, including paid search, paid display, retail media and affiliate marketing, with a strong analytical and data-driven approach.


• Bachelor's degree in Marketing, Advertising, Business, or a related field; MBA or advanced degree preferred.


• Exceptional strategic thinking and leadership skills, with the ability to influence and drive cross-functional initiatives.


• Excellent communication, presentation, and interpersonal skills.


• Strong understanding of the latest trends and best practices in digital marketing and media.

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com