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The Social Media Manager at the University of Miami plays a vital role in managing the university's social media presence across various platforms. This individual is responsible for overseeing the social media content calendar, scheduling and publishing content, and engaging with the university's online community. Additionally, the Social Media Manager leads community management efforts, monitors brand mentions and conversations, and provides valuable insights through data reporting and analysis. They serve as an in-house expert on social media trends, contributing to the overall strategy led by the Executive Director of Social Media.


CORE JOB FUNCTIONS


Content Management:


• Manage the social media content calendar to develop a posting schedule that supports overall strategy goals.


• Schedule and/or publish content across various university's social media accounts.


• Write optimized copy for social media captions to enhance audience engagement and convey the university's brand message effectively.


Community Management:


• Lead community management efforts across all social media platforms, focusing on brand outreach and engagement with user-generated content (UGC).


• Monitor and engage with brand mentions and conversations to maintain a positive online reputation and enhance brand visibility.


Paid Campaign Management:


• Manage and schedule paid campaigns under the direction of the Executive Director of Social Media, ensuring alignment with overall strategy and objectives.


Data Reporting and Analysis:


• Lead social media data reporting and analysis efforts, providing valuable insights into performance metrics and campaign effectiveness.


• Utilize social media listening tools to gather data and extract actionable insights for strategy optimization.


Trend Analysis and Expertise:


• Act as an in-house expert on social media trends, staying informed about platform updates, emerging technologies, and industry best practices.


•Provide recommendations and insights to inform the overall social media strategy led by the Executive Director of Social Media.


This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.


MINIMUM QUALIFICATIONS


Education:


Bachelor's degree in Marketing, Communications, or related field preferred.


Experience:


Minimum 5 years of relevant experience in social media management or digital marketing roles. Any relevant education, certifications and/or work experience may be considered.


Knowledge, Skills and Attitudes:


• Expert platform knowledge of Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging social media platforms.


• Proficiency in social media publishing, listening, and reporting tools, with experience using platforms such as Meltwater, Hootsuite, and Rival IQ preferred.


• Strong copywriting and copy-editing skills, with the ability to craft engaging social media captions and content.


• Excellent communication and interpersonal skills, with a keen attention to detail and a proactive approach to problem-solving.


The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.



Job Status:

Full time



Employee Type:

Staff



Pay Grade:

A10