Marketing Coordinator at Arkansas State University-Beebe in Beebe, Arkansas

Job Description:

General Description


The Marketing Coordinator supports the strategic marketing and branding efforts of ASU-Beebe by coordinating campaigns, managing project timelines, and enhancing institutional visibility across digital, print, and community-facing platforms. Reporting to the Associate Vice Chancellor for Institutional Advancement (AVCIA), this position plays a vital role in supporting student recruitment, retention, alumni and donor engagement and public outreach. Working collaboratively with the Institutional Advancement team-including graphic design, public relations, video production, alumni relations, and development-the Marketing Coordinator serves as a central organizer and liaison across campaigns. This role leads the department's marketing calendar, manages content distribution, mentor's student interns, and ensures consistent, timely, and effective messaging. It also plays a key role in community brand expansion, digital innovation, and content creation across platforms.




Essential Duties and Responsibilities

Campaign Coordination & Strategic Execution

• Support AVCIA in implementing multi-platform marketing campaigns


• Manage project timelines, content calendars and campaign deliverables across departments


• Collaborate with each campus, admissions and student services to align marketing with recruitment and retention goals


• Serve on the Enrollment Management Committee and contribute marketing strategy support

E-newsletters & Email Communications

• Assist in creating and managing e-newsletters and digital communications for donors, alumni, retirees and community members


• Coordinate and format content for donor appeals event announcements, general updates and institutional news


• Work with the fundraising and alumni teams to support messaging and timing of appeals and stewardship

Team Collaboration & Creative Support

• Liaise with graphic design, PR, video production, alumni relations and development to ensure marketing content is delivered accurately and on time


• Provide campaign coordination and communication support to help meet AVCIA's strategic goals


• Serve as a liaison to help creative and strategic teams stay aligned

Community Brand Expansion & Licensing

• Lead efforts to increase ASU-Beebe's visibility through community-facing branding, apparel and merchandise


• Negotiate licensing and retail partnerships to expand access to ASU-Beebe branded items


• Ensure brand usage across products meets institutional standards

Digital & Content Marketing

• Assist in the creation and scheduling of content for social media and campaigns using Hootsuite, Meta Business Suite and other tools


• Capture and edit video/photo content for promotions, social media, and events


• Assist in maintaining and updating website and landing page content


• Support marketing analytics and recommend improvements based on results

Video & Podcast Support

• Assist with video production, editing, and content preparation in collaboration with the Video Production & Streaming Specialist


• Provide support for planning, recording and distributing podcast content as needed

Promotional Item Coordination

• Collaborate with the Administrative III to manage promotional inventory, ordering, and event distribution


• Ensure items align with branding and campaign objectives

Student Worker & Intern Oversight

• Lead marketing-related tasks for student workers and interns


• Assign and review projects, offer mentorship and ensure quality and brand consistency


• Provide hands-on learning experiences in marketing production and content creation

EDUCATION/EXPERIENCE:

A minimum of a bachelor's degree in marketing, communications, public relations, or a related field. Minimum of two years of relevant experience in marketing, branding, or campaign management.