Brand Specialist at Goodwill of Southwestern Pennsylvania in Pittsburgh, Pennsylvania

Job Description:

Goodwill of Southwestern Pennsylvania and North Central West Virginia is a nonprofit organization that funds job training, education, and other community programs by selling donated clothing and household items in Goodwill stores and online. We offer life-changing work on a mission-minded team. We are 1,000 working as one, and each of us is essential to helping our community thrive. For three years running, Goodwill has been named to Forbes’ list of America’s “Most Inspiring Companies”.

We offer a wide range of career opportunities from entry-level to management in retail, human services, and administrative fields. Learn more about working at Goodwill. You can help. We can show you how.

POSITION SUMMARY:

The Brand Specialist is responsible for ensuring consistent brand identity across all Goodwill SWPA locations, materials, and campaigns in conjunction with the Director of Marketing and Communications. This role designs and produces creative assets for print, digital, and in-store use while maintaining and enforcing brand standards across the agency. The Brand Specialist conducts regular audits to ensure stores follow signage and branding guidelines, updates brand manuals, and works closely within the marketing team to support campaigns and enhance brand recognition. Additionally, the role supports creative writing needs, collaborates with external designers and vendors when necessary, and ensures that visual and written content reflects Goodwill’s voice and identity.

Duties will also include but are not limited to:

• Design and produce marketing collateral, including materials such as signage, posters, flyers and digital assts for ads and emails.


• Assist in creative writing in Goodwill’s “voice” for internal and external initiatives.


• Ensure that all agency depts. Adhere to brand guidelines and provide updates as necessary.


• Coordinate signage needs for stores events and special projects ensuring alignment with brand and retail standards.


• Work closely with vendors to order signage and other marketing materials


• Strengthen overall brand recognition and consistency.

External Hiring Range: $20.19-$22.59/hour

QUALIFICATIONS:

• Bachelors Degree in Communications/Marketing or related field desired and 2+ years of related experience


• Associates Degree in Communications/Marketing or related field desired and 3+ years of related experience


• High school diploma/equivalent and 4+ years of related experience

REQUIREMENTS:

• Experience in graphic design with proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop)


• Strong understanding of brand guidelines and how to implement them


• Experience ordering print materials

PREFERRED QUALIFICATIONS:

• Retail or customer service experience


• Familiarity with signage and/or retail merchandising best practices

REQUIRED CLEARANCES, LICENSES, AND CERTIFICATIONS:

• Candidates are expected to provide current, valid clearances (Child Abuse Clearance, FBI Fingerprints Clearance, and PATCH).

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Admin and Operations

Apply Now