Marketing Automation Specialist at United Nations Federal Credit Union in New York, New York

Job Description:

Why join this team


Develop and execute email campaigns, member journeys, and automation activities. Collaborate to implement customer journey strategies, ensure seamless data flow, and develop automated personalization processes, while staying updated on best practices in marketing automation.


This position is expected to be hybrid.


NYC Salary Range - $95,000 - $110,000 annually; compensation is commensurate to geographic location.


What you'll do

• Regardless of seniority or role, uphold UNFCU's mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors
• Utilize Salesforce Marketing Cloud to develop and execute email campaigns, member journeys, A/B testing, and automation activities
• Work closely with colleagues to assist in the development of customer journey strategies, implement creative assets, and support data extraction for campaigns
• Collaborate with IT on implementing new solutions for automation needs across marketing technology platforms, ensuring a seamless data flow between systems
• Assist in developing automated personalization processes across marketing channels
• Stay up-to-date on marketing automation best practices, strategies, and industry standards - especially in the financial services industry and UN sphere - that support an improved member experience
• Create and maintain comprehensive documentation for marketing automation processes, and provide training to team members on automation techniques and best practices
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, and engaging with personal networks and professional societies
• Perform additional responsibilities as assigned
• Ensure compliance with federal and state laws and regulations and UNFCU's Code of Ethics & Business Conduct

What we're seeking

• Bachelor's degree in Marketing, Computer Science, Business, Engineering, or equivalent experience with demonstrated proficiency
• 2-5 years of experience in marketing technology or automation, preferably in the financial services industry
• SQL query proficiency
• Familiarity with data structure and data mapping
• Experience in creating complex email journeys
• Knowledge in HTML/CSS/JavaScript, and knowledge in email platform rendering limitations
• Understanding of CAN-SPAM, ePrivacy, GDPR, and related compliance requirements
• Have great mental model in data relationships
• Proactive team player with strong problem-solving capability
• Ability to adapt to new technology quickly
• Demonstrated ability to structure and manage projects independently with meticulous attention to detail

What makes you stand out

• Direct experience with Salesforce Marketing Cloud Automation Studio and Journey Builder
• Experience in configuring personalization attributes on the web and in emails a plus
• Understanding of SOAP and REST API implementation a plus
• Salesforce AMPscript proficiency a plus

Who we are


UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.


UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws. Apply Now