Access Marketing Lead, IZERVAY at Astellas in Northbrook, Illinois

Job Description:

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

This position can be based in Northbrook, Illinois, San Francisco, CA, Parsippany, NJ. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose:

Responsible for the development and execution of market access marketing tactical plans as well as budget management. Must have the ability to integrate data/information from brand team, medical, Market Access leadership, and primary and secondary market research to develop marketing materials, messaging, and programs. Must have a strong understanding of the various external market access customers and marketing/distribution channels.

Essential Job Responsibilities:

• Collaborate with cross functional market access partners to drive payer strategy and development of market access marketing materials tactics, collaborating closely with cross-functional team which includes the brand team, Payer, Patient Access, GPO teams, ARMS, sales and MAx field leadership, CL&D, legal, regulatory, Insights & Analytics, contracting, and medical.


• Develop and maintain strong working relationships with Market Access field teams [and Co-Promote marketing] partners to ensure alignment on the development and implementation of tactical programs for the various MAx account teams and sales teams.


• Strong Collaboration with MAx Insights and Analytics colleagues to align research efforts that will inform MAx tactical execution


• Lead payer Marketing Tactical Execution and Budget


• Lead the planning, development and training/roll-out of Value Prop, actuarial model, trade materials, payer/market access oriented RWE/PRO materials, guidelines/pathways educational materials, Access and Affordability (eg OOP) materials, payer access pull through materials (including for Commercial, Medicare, VA, and others), EHR order set materials, and other field resources to Astellas field teams working closely with HEOR and medical,


• Strategize, manage, and lead the content strategy to create relevant and purposeful market access messaging


• Leverage market and customer insights to shape market access strategies


• Work with cross functional teams on Medical Policy response strategy and tactics to help patients and providers can navigate access barriers


• Collaborated with commercial learning and development teams to train payer and field teams on access resources


• Responsible for managing budget, coordinating with the market access teams as needed, to ensure alignment of tactics and budget with brand plan. Prioritize and adjust as needed in accordance with customer and internal needs and provide 2-way communication with internal stakeholders.


• Leverage market and customer insights to shape market access strategies


• Work with cross functional teams on Medical Policy response strategy and tactics to help patients and providers can navigate access barriers


• Collaborated with commercial learning and development teams to train payer and field teams on access resources


• Responsible for managing budget, coordinating with the market access teams as needed, to ensure alignment of tactics and budget with brand plan. Prioritize and adjust as needed in accordance with customer and internal needs and provide 2-way communication with internal stakeholders.

Organizational Context:

The Market Access Assistant Director is a key role in the Market Access Marketing continuum that directly engages in and has responsibility for developing growth and LOE strategic plans as well as developing access specific tactics to align with strategy. This individual will report to the Lead, Retina Marketing. This position requires the individual to develop strong partnerships with stakeholders, including Market Access, Brand Marketing, and the sales organization, as well as medical, HEOR, and insights and analytics, legal, regulatory, and compliance to name a few. The role requires the individual to have consistent, clear, concise, and pro-active communication to ensure the sharing of ideas with the goal of gaining alignment on the development of creative strategies and corresponding resources in support of the respective brand plans.