Senior Vice President, General Manager at Ledgent Technology in Corpus Christi, Texas

Job Description:

Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, our client is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Senior Vice President, General Manager
Essential Functions
* Directs the station's day-to-day operations and provides strong leadership and motivation to the entire staff by hands-on example.
* Oversees performance of all department heads and holds them accountable for performance against predetermined goals.
* Ensures that sound policies, systems, and performance goals are in place for all areas of the organization, in accordance with corporate policies.
* Oversees the financial activities of the station, increasing cash flow to meet the station's goals. Manages and reviews budgets.
Oversees marketing strategy and execution. Works closely with marketing/promotions to create and enhance brand awareness.
* Develops and maintains an effective working environment that encourages high productivity, supports good staff relations, and provides a challenging climate for all employees.
* Establishes and maintains strong community relationships, especially with the Latino community leaders and their organizations.
* Develops and maintains strong relationships with every head-end manager and all regional managers.
Competencies
* Strategic Thinking.
* A Self-Motivated Team Player.
* Excellent People Skills.
* Strong Leadership Qualities.
* Tough but Fair Negotiator.
* Ability to Communicate Effectively.
* Capability of Rapidly Establishing Credibility and Respect.
* Sound Judgment and Impeccable Integrity.
Travel
Travel is required in and outside of the local market.


Required Education and Experience
* CRM experience mandatory.
* Established record of success in increasingly responsible management positions in a broadcasting company.
* Demonstrated expertise in sales as well as knowledge and familiarity encompassing all aspects of advertising, media, promotions, news, and finance.
* Capable of rapidly establishing credibility and respect with superiors, peers, and subordinates and community at large.
Preferred Education and Experience
* Bilingual in Spanish/English.


All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county , to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.