Content Producer at University of Vermont in Burlington, Vermont

Job Description:

Content Producer








Posting Summary


This position plays a key role in shaping and executing strategic marketing initiatives aimed at enhancing the University of Vermont's presence with prospective graduate students.


Working closely with Graduate Admissions and graduate program leads, this position will lead the development, creation, and implementation of graduate marketing content across platforms and channels. Content creation spans message development, copywriting, and creation in both digital and analog formats.


The primary goal for this position is driving awareness of UVM with prospective graduate students and creating compelling student interactions that result in inquiry and application to UVM.



Minimum Qualifications (or equivalent combination of education and experience)



• Bachelor's degree in related field and 5+ years' related experience required or an equivalent combination of education and work experience.
• Demonstrated experience creating and publishing content on a wide variety of platforms and channels.
• Demonstrated content writing, both long and short form, and editing skills following the UVM brand and editorial style guide.
• Demonstrated success collaborating with creative and digital marketing agencies and in-house partners.
• Ability to work independently and as a team member and adhere to established project deadlines. Has experience managing complex projects with a high level of attention to detail.
• Strong understanding of the current marketing landscape including advertising, social media, and web.







Desirable Qualifications


• Strong understanding of higher education is highly desirable.• Working knowledge of Slate, Salesforce, Hubspot, Wrike, Drupal 10, Adobe Creative Suite, Google Ads and Analytics, Microsoft Office, and email marketing software are desirable.• Graphic design, photo, and video editing skills are desirable.







Anticipated Pay Range


$68,000 to $74,000; If an out of state candidate resides in a higher cost of living region and will thus work remotely for the University, adjusted compensation may potentially occur.



Other Information






Special Conditions


Bargaining unit position, Occasional evening and/or weekends required (if non-exempt position, may result in overtime), This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, This position is eligible for full-time telework in accordance with the university telecommuting policy, Background Check required for this position



FLSA


Exempt



Union Position


Yes, UVMSU ($20 minimum hourly rate)



Job Close Date (Jobs close at 11:59 PM EST.)






Open Until Filled


Yes



Department


Enrollment Mgmt Marketing/30225



Employee FTE


1.0



Employee Term


12



For full job description and to apply, visit https://www.uvmjobs.com/postings/80038















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