Director of Marketing at The Judge Group Inc. in Lewisburg, Pennsylvania

Job Description:

Location: Lewisburg, PA

Salary: $100,000.00 USD Annually - $110,000.00 USD Annually

Description:

Lead Marketing for a Brand Built on Passion & Performance


Are you a strategic marketing leader who thrives in a fast-paced, performance-driven environment? Do you have a deep passion for wrestling and the sports we serve? Are you ready to take ownership of a brand's growth and drive real impact?

Join the nation's premier manufacturer of athletic mats and protective padding. We're looking for a Director of Marketing who brings fresh ideas, a deep understanding of HubSpot, and a results-driven mindset to elevate our brand, engage customers, and drive revenue growth.

This role requires a blend of high-level strategy and hands-on execution, leading a marketing team to implement innovative campaigns, optimize digital channels, and expand market presence.



Your Role & Impact



1. Drive Strategic Growth

• Develop and execute multi-channel marketing strategies (inbound & outbound) to expand brand reach, generate leads, and boost engagement.
• Create 6-12 month marketing plans that align with sales goals and market trends.
• Own brand positioning, ensuring a cohesive and compelling brand identity across all platforms.

2. Leverage Digital & E-Commerce Expertise

• 
  HubSpot Mastery: Lead marketing automation, lead nurturing, and campaign performance tracking.
• 
  Shopify Optimization: Enhance the online shopping experience, increase conversions, and drive sales.
• Implement SEO, PPC, email marketing, and paid social strategies to maximize traffic and engagement.

3. Elevate Trade Shows & Event Marketing

• Plan and execute high-impact trade show strategies, ensuring to maximize brand exposure, lead generation, and customer engagement.
• Develop pre- and post-show marketing campaigns to attract, nurture, and convert leads.
• Manage event sponsorships and activations to strengthen industry presence and increase brand loyalty.

4. Create High-Impact Content & Campaigns

• Develop content strategies that resonate with athletes, coaches, and customers.
• Oversee blog, email, and video marketing efforts to build brand authority and customer loyalty.
• Manage partnerships, sponsorships, and PR opportunities to expand reach.

5. Make Data-Driven Decisions

• Track and analyze lead generation, campaign effectiveness, and ROI, refining strategies based on real-time data.
• Identify emerging trends and customer insights to keep ahead of the competition.

6. Lead & Inspire the Marketing Team

• Manage and mentor a Marketing Assistant and Brand Manager, ensuring seamless campaign execution.
• Foster collaboration with sales, product development, and executive leadership to align marketing with business objectives.

What You Bring


Passion for sports & our brand - You understand our customers and their needs.
5+ years of marketing experience (2+ in a leadership role).
HubSpot expertise - You can run campaigns, manage automation, and analyze lead data.
E-commerce & Shopify knowledge - You understand online sales strategies and UX optimization.
Trade Show & Event Marketing Experience - You know how to make industry events drive results.
Strong digital marketing skills - SEO, PPC, social media ads, and email marketing.
Leadership & communication - You know how to motivate teams and drive results.



Success Metrics



Lead Generation: Increase in high-quality leads per quarter.
Customer Engagement: Improve website traffic, email open rates, and social media interactions.
Revenue Growth: Show measurable marketing impact on sales.
Trade Show ROI: Generate and convert leads from events into revenue.
New Market Expansion: Grow customer acquisition in target segments.



Why Join Our Client's Team?



Industry Leader: Be part of a trusted, well-established brand.
High-Impact Role: Own marketing initiatives and drive real business results.
Passionate Team: Work with a dynamic, collaborative team that loves what they do.
Growth Opportunity: Shape the future of a growing brand in the sports industry.

By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.



Contact: wreavis@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com Apply Now