Associate Creative Director, Marketing - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

The Associate Creative Director assists the Creative Director in leading the execution of Publix creative strategies and growth of their creative resources to support the development of communications that connect with and engage customers and build relationships with the Publix brand. To achieve this, this position leads his or her Creative team to develop concepts and final deliverables that align to our creative strategies and brand guidelines and thus build the Publix brand and evolve its creative expression. They communicate and educate others across the organization on creative strategy and brand positioning, and directs creative resources and agency partners to ensure effective creative labor resource management and execution of the highest-quality creative communications that are consistent with the Publix creative strategy, brand expression, marketing objectives, and marketing strategy. In addition to Creative Director responsibilities, the Associate Creative Director serves as a Senior Copywriter or Art Director on select projects.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Responsible for:

• Participating in the development, execution, and review of the Publix brand creative expression, upholding brand standards in their associates' work product.


• Assisting the Creative Director in leading creative concept development processes and providing creative direction for all forms of Marketing communications. Part creative and part strategy, creative direction transforms business objectives and marketing strategies into effective advertising campaigns and marketing collateral.


• Assisting the Creative Director in managing the assignment of work to creative associates based on capacity, skill sets, areas of expertise, etc.


• Providing direction and guidance on the execution of graphic design, copywriting, photography, motion, video, audio, and music.


• Developing relevant and unique concepts—alone or with other Creative Development team members—for complex integrated campaigns that support marketing business objectives, align with creative strategy, and strengthen the Publix brand.


• Fostering professional growth of fellow associates by providing mentoring and guidance to Art Directors, Sr. Graphic Designers, Graphic Designers, and Sr. Copywriters.

• Bachelor of Fine Arts (BFA) Degree in a Graphics or Communications field, or equivalent experience


• 6 years’ experience as a Graphic Designer, Art Director, and/or Copywriter.


• Knowledge of concept development process


• Ability to lead execution of creative strategies, including development, execution, and evaluation of creative against marketing and business strategies.


• Knowledge of and skill in entire creative process as it relates to all forms of marketing communications and design disciplines. This includes specific knowledge of concepting/ideation, copywriting, layout, and execution, including effective use and integration of all relative creative elements: typography, photography, illustration, color, logos/icons, animation, video, etc.


• Knowledge of Publix marketing objectives, brand identity standards, positioning statements, and the Publix Brand Book


• Knowledge of television and radio communications, print communications such as packaging/labeling design, signage, POP materials, newspaper and magazine production, logo design, etc. and digital video, pre-roll, digital banner ads, social media, web design and mobile apps.


• Knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes


• Knowledge of creative associate resources’ skill sets, capabilities, and capacity


• Knowledge of Marketing department workflow processes and project lifecycles


• Knowledge of marketing/advertising industry and trends


• Knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)


• Ability to direct and critique the work of creative resources such as Art Directors, Copywriters, Photographers, Illustrators, Producers and Directors


• Ability to inspire associates and external creative resources to be successful and to perform to their capability


• Ability to translate communication and marketing objectives into clear criteria for guiding effective design and copy development


• Passion for delivering great work and meaningful results


• Ability to work well under pressure and to work on multiple projects at one time


• Ability to be flexible and respond to quickly changing priorities on short notice


• Ability to solve complex communication problems through effective use of design and copywriting


• Ability to evaluate creative work for effectiveness against established creative strategies and objectives


• Leadership and mentoring skills


• Project management and research experience


• Communication skills in both written and verbal format including persuasive and negotiating techniques


• Problem solving and time management skills


• Effective collaboration and presentation skills


• Computer skills including Mac OS, Adobe Creative Suite, and Microsoft Office

• Master of Fine Arts (BFA) Degree in a Graphics or Communications field, or equivalent experience


• 7 years’ experience as a Graphic Designer, Art Director, and/or Copywriter.


• Knowledge of Publix target customer, retail environments, and purchasing behaviors


• Knowledge of Publix department and company organizational structure including roles

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health, dental and vision plans


• Paid Time Off


• Paid Parental Leave


• Short- and long-term disability insurance


• Tuition reimbursement


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)