Email Campaign Specialist at Faith Technologies in Menasha, Wisconsin

Job Description:

A position at FTI can be the answer to your future career. In this role, you'll be part of a progressive national leader in electrical planning, engineering, technology and energy services. FTI enables employee growth and success through industry-leading training and development, utilization of the latest industry technologies, and an uncompromised focus on safety. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package that boasts everything from paid training and tuition reimbursement to an award-winning wellness program.



The Email Campaign Specialist is responsible for the management of email marketing campaigns and analytics to support business strategies. This role will also support additional digital platforms through collaborating with our Marketing Communications team members. This role is pivotal in driving effective digital marketing strategies through data-driven decision making and seamless team collaboration.



MINIMUM REQUIREMENTS



Education: Bachelor Degree in Marketing, Communications, or related field.


Experience: 1-2 years of proven experience in email marketing, with a focus on campaign management.

• Expertise with email marketing campaign platforms (i.e. Active Campaign).


• Proficiency with WordPress, Storyblok, Sprout Social, Google Analytics, project management tools or similar marketing platforms.


• Excellent analytical skills and the ability to interpret data to make informed decisions.


• Creative thinker and problem solver with a passion for digital marketing.


• Strong organizational and project management skills.


• Ability to work independently and as part of a team.

Travel: 5-10%


Work Schedule: This position works between the hours of 7 AM and 5 PM, Monday- Friday. However, work may be performed at any time on any day of the week to meet business needs.



KEY RESPONSIBILITIES

• Develops, builds, and implements effective email marketing strategies to support the strategic communications plan through individualized customer journeys.


• Creates automation workflows, establishes RSS feeds, and supports customer relationship management tool integration.


• Manages audience segmentation to deliver targeted and personalized communications.


• Collects and analyzes data to make data-driven decisions for optimization of email marketing campaigns.


• Tests new strategies to build audiences, increases engagement, and boosts click throughs (e.g. A/B testing).


• Collaborates with cross-functional teams (e.g. marketing, operations, sales and product) to align messaging and ensure successful campaigns.


• Troubleshoots deliverability, segmentation, and performance issues.


• Measures and analyzes website and blog performance to understand visitors' behaviors and optimize visitor experience to drive visitors to the site and improve conversions through data-driven insights.


• Publishes recurring website updates, including blog articles, news releases, media coverage clips and general content.


• Utilizes project management tools to track requests, provides proofs, and facilitates collaboration among team members, ensures timely updates and clear communication to streamline project workflows and enhance team productivity.


• Stays up to date with the latest email marketing trends, tools, and compliance requirements (e.g. GDPR, CAN-SPAM).


• Performs other related duties as required and assigned.

The job description and responsibilities described are intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.



SURGE your career forward!

Employees at FTI grow faster because they are a part of a nationally leading team of electrical planners, engineers, designers, electricians, and business professionals.

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  Your Personal Growth : Build your career path by taking advantage of our industry leading training and leadership development programs.
  
  


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  Leverage Technology : Our virtual design and build programs that offer the latest in robotic total stations, 3D scanning, virtual and augmented reality and drone surveillance and assessment.
  
  


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  Uncompromised Safety : When we see others in our space averaging 2.7 safety rating and ours average .42, you know that we value you and your safety above all else.
  
  

We offer competitive, merit-based wages; career path development and flexible and a robust benefits package that boasts everything from paid training, tuition reimbursement and a top-notch wellness program.


We pride ourselves on a "Ground up Growth" mentality that puts you in the spotlight. Becoming a member of the FTI team means you've officially put yourself in the driver's seat of your career. Through our career development and continued education programs, you'll have options to position yourself for success.


FTI is a "Merit to the Core" organization, and we pride ourselves on our ability to reward and recognize top performers.



BENEFITS ARE THE GAME CHANGER

FTI enriches the lives of its employees through industry-leading total rewards. Our compensation, benefits, time off, and wellness programs are designed to reward individual results that create team success, improve financial security for our employees and their families, and encourage healthy lifestyles. As an eligible employee*, your programs include:

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  Medical, Dental, Vision, and Prescription Drug Insurance
  
  


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  Company-Paid Life and Disability Insurance
  
  


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  Flexible Spending and Health Savings Accounts
  
  


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  Award-Winning Wellness Program and Incentives
  
  


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  401(k) Retirement & 401(a) Profit Sharing Plans
  
  


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  Paid Time Off
  
  


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  Performance Incentives/Bonuses
  
  


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  Tuition Reimbursement
  
  


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  And so much more!
  
  

*Regular/Full-Time Employees are eligible for FTI benefit programs.


We stand strong in our values as we work to Create World-Class Opportunities to Succeed through:

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  Uncompromised focus on keeping people SAFE.
  
  


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  Building TRUST in everything we do.
  
  


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  REDEFINING what's possible.
  
  


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  Rewarding individual results that create TEAM SUCCESS.
  
  

If you're ready to learn more about growing your career with us, apply today!


Faith Technologies, Inc. (FTI) is an Affirmative Action Employer/Equal Opportunity Employer. FTI will not discriminate against applicants based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information, or because they are an individual with a disability or a person 40 years old or older. Faith Technologies, Inc. will take affirmative action to provide equal opportunity in apprenticeship and will operate the apprenticeship program as required under Title 29 of the Code of Federal Regulations, part 30.
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