Senior Content Strategist at Antea Usa, Inc. in Minneapolis, Minnesota

Job Description:

Antea Group is seeking a highly motivated and experienced Senior Content Strategist to join our dynamic marketing team. This individual will be a strategic leader and executor, responsible for developing and implementing a comprehensive content strategy that drives demand generation and supports our overall business objectives. The Senior Content Strategist will serve as a critical liaison between Marketing, Practices, and Segments, ensuring consistent and impactful content delivery. This role will also provide managerial support and guidance to team members, fostering a collaborative and high-performing environment.


This is a full-time role located in our St. Paul, MN office. Remote work arrangements will be considered for the right candidate.



Essential Functions may include but are not limited to:

• Developing and maintaining a comprehensive content strategy aligned with Antea Group's business goals and target audience needs.


• Planning, creating, and managing the execution of content across various channels, including website, blog, video, social media, email, and webinars.


• Conducting content audits and analyzing performance metrics to identify areas for improvement and optimization.


• Staying abreast of industry trends and best practices in content marketing and incorporate them into the strategy.


• Developing and implementing content strategies that drive lead generation and nurture prospects through the sales funnel.


• Collaborating with the demand generation team to optimize content for SEO and paid advertising campaigns.


• Identifying and leveraging content opportunities to support marketing campaigns and initiatives.


• Measuring content effectiveness, and report on ROI.


• Serving as the primary point of contact between Marketing, Practices, and Segments, ensuring clear and consistent communication.


• Facilitating collaborative content planning sessions and workshops.


• Gathering and synthesize input from subject matter experts to create compelling and accurate content.


• Ensuring consistent messaging across all platforms.


• Providing managerial support and guidance to team members, fostering professional development and growth.


• Overseeing content workflows and ensuring timely delivery of high-quality content.


• Promoting a collaborative and positive team environment.


• Assisting in training team members on content best practices.


• Developing content outputs that are centered around holistic campaign goals.


• Ensuring content aligns with overall campaign themes and supports the desired customer journey.


• Contributing to the strategic planning of marketing campaigns.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.


• Minimum of 10 years of experience in digital content marketing strategy, with a proven track record of developing successful content campaigns focused on demand generation.


• Strong understanding of demand generation principles and best practices.


• Excellent writing, editing, and proofreading skills.


• Experience with content management systems (CMS), marketing automation platforms, and analytics tools.


• Ability to think strategically and translate business objectives into actionable content plans.


• Strong project management and organizational skills.


• Excellent communication and interpersonal skills.


• Ability to work independently and as part of a team.


• Experience in the environmental or sustainability consulting industry is a plus.


• Demonstrated ability to provide managerial support and mentorship.


• Ability to work in a fast paced and changing environment.


• Ability to think holistically about campaigns.


• Potential employees must be able to satisfactorily complete a background check. They must also have a valid driver's license and good driving record.


• Authorization to work in the United States without sponsorship, now or in the future.

Personal Attributes:

• Strategic thinker and problem solver.


• Proactive and results-oriented.


• Highly organized and detail-oriented.


• Collaborative and team-oriented.


• Adaptable and flexible.


• "Strategic doer" mentality.

Antea®Group focuses on safety in all aspects of our operations, in the field, the office, and while traveling. The successful candidate must likewise consider safety as paramount and demonstrate a commitment to safety in all aspects of the job.


Physical Requirements / Work Environment - Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:

• Sedentary to light work (typical office or administrative work)


• Frequently required to stand, sit and walk for extended periods of time


• Occasional lifting and carrying of low (under 25lbs) to moderate (25-49lbs) weight objects


• Repetitive motions: substantial movements (motions) of the wrists, hands, and/or fingers (including reaching)


• Subject to inside environmental conditions (protection from weather conditions but not necessarily from temperature change)


• Operation of a motor vehicle

COMPENSATION AND BENEFITS



The annual compensation range for this position is $85,000.00 - $105,000.00. Compensation will vary depending on the applicant's job-related knowledge and skills, education, and work experience.


Antea Group offers its full-time and part-time employees excellent benefits, including health, dental, and vision plans; life insurance; disability benefits; paid time off; 401(k); and a leading-edge wellness program.



EQUAL OPPORTUNITY EMPLOYER



Antea Group is an EEO/AA employer committed to fostering a diverse, equitable, and inclusive workplace. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, and any other protected status.



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