Sponsorship Development Manager at The Conference Board in New York, New York

Job Description:

Position Summary:

The Conference Board is seeking a driven and results-oriented Sponsorship Development Manager to join our Sponsorships team. In this role, you will be responsible for identifying potential sponsorship opportunities, nurturing new prospects, and driving early-stage sales pipeline growth. You will contribute to sales strategy, content/collateral creation, revenue operations all while collaborating closely with cross-functional internal stakeholders to streamline sponsorship operations and ensure efficient reporting.

Responsibilities:

Prospecting, Lead Generation & Pipeline Development

• Consistently meet or exceed monthly, quarterly, and annual pipeline targets by proactively reaching out to decision-makers and influencers, understanding their needs and booking meetings.
  • Identify, research, and qualify potential leads through outbound calling, emailing, LinkedIn, and other channels.
  • Build relationships with prospective clients by understanding their needs and positioning solutions effectively; segment and prioritize leads based on target industries, buyer personas, and sales forecasts.
  • Maintain accurate and up-to-date records of all activities and conversations within the Sales Enablement/CRM platforms.
  • Refine and optimize CRM processes and other best practices for prospecting to maximize team effectiveness and pipeline development.

Sales Strategy & Collaboration

• Work closely with Sales, Programming, and Marketing to provide feedback on and refine lead-generation tactics, messaging, and outreach campaigns.

• Support cross-functional initiatives by developing sales collateral, maintaining pricing models, and streamlining contract execution and renewal processes.

Reporting & Analysis

• Track key metrics (e.g., conversion rates, pipeline growth, and lead quality) to evaluate and improve outreach and qualification processes.
• Provide data-driven insights and reports to senior leadership on sponsorship performance, market trends, and revenue potential.

Market Research & Analysis

• Conduct industry and market research to identify emerging trends, competitive dynamics, and new sponsorship opportunities.
• Leverage data analytics to refine targeting strategies, monitor pipeline performance, and continuously improve prospecting tactics.

Other Duties as Assigned

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 2–5 years of experience in sales, business development, or events sales, with a proven track record of consistently meeting or exceeding targets.
• Exceptional communication, resilience, and problem-solving with the ability to work collaboratively and/or independently in a fast-paced environment.
• Familiarity with sales enablement tools and CRM systems (e.g., HubSpot, Outreach.io, Sugar CRM), as well as experience in pipeline management and revenue forecasting.
• Proficiency in LinkedIn Sales Navigator and Microsoft Office Suite and a strong aptitude for leveraging data and analytics to inform sales strategy.
• Highly organized, with strong attention to detail and the ability to manage multiple priorities under tight deadlines.

Equal employment opportunity, including veterans and individuals with disabilities.

PI266583751

Salary:

$60.00

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