The Animal Nutrition Commercial Marketing Director is responsible for providing leadership to the development of the commercial strategic vision and growth targets and execution of the strategies to achieve business and financial goals.
Key accountabilities include leadership of the commercial marketing team members, elevating and leading cross-functional team engagement and support of business initiatives and strategies, identifying commercial growth opportunities, setting clear objectives and defining key performance indicators to measure success. This role is accountable for the financial performance of the commercial business; P&Ls under this role's leadership include branded cattle, dairy adult and young animal and nutritional additives.
Key Responsibilities:
Business strategy and P&L ownership (40%):
Provide clear vision and goals for the Commercial animal nutrition business to accelerate growth momentum
Own commercial P&L including managing investments and expenses to deliver profitable growth and balances initiatives to capitalize on growth while delivering the bottom line
Own development of marketing strategies including pricing, commercial channel, customer, customer segmentation, and new products/services
Lead commercial innovation strategy (for products and services) and new product pipeline development relevant to the growth targets, in collaboration with R&D and the Enterprise Marketing Portfolio Leader
Partner with FP&A on financial projections
Internal stakeholder collaboration (20%):
Demonstrate influential leadership to achieve success when working cross functionally and through others
Deliver synthesized business results, risks and opportunities to advise senior leaders
Provide strong leadership and direction to cross functional teams
Support S&OP (sales and operations planning)
Partner with Business Operations and Sales teams on insights and development of pricing and trade execution to maximize profits and market share, while balancing customer impacts
Partner with Enterprise Marketing team on brand marketing and promotional strategies and plan
External stakeholder focus (10%):
Develop and ensure a deep understanding of market and industry dynamics, business, competition, brand landscape, commercial customers, consumers and industry
Build and maintain relationships with key customers, suppliers, and other business partners
Business insights, data, and analytics (10%):
Establish and monitor business KPIs to track progress and ensure alignment with objectives
Leverage and owns business and commercial channel insights (i.e. market, customer, retailer, competitive, sales, pricing) and business analytics to make fact-based, data-driven decisions
People and team development (20%):
Build and foster a high performing marketing team through effective talent acquisition, development and performance management.
Exercise efficient decision making while driving and influencing the vital few strategies in alignment with team goals
Provide coaching, mentorship, and professional development opportunities to empower team members and enhance capabilities
Qualifications:
Bachelor's degree in business, marketing or related field; MBA preferred
Proven track record of success in P&L leadership roles including a minimum of 10 years of business or marketing experience
Experience in animal nutrition industry is preferred
Talent minded leader skilled at empowering teams to collaborate and drive results including 5 years of experience leading teams
Experience in market backed innovation
End to end business understanding including R&D and commercial sales
Strong knowledge of field and industry is preferred
Proven financial and business acumen
Strategic thinking capability and ability to solve complex problems, to pivot when required, and a high level of comfort with ambiguity
Motivations and personal drivers:
Results minded
Intellectually curious
Resilient
Innovative thinker
Team mindset
Optimism
Energized by having a full view of the business dynamics and by ownership
Thrives on empowering others, trust giver
Balances drive for results with respect for others
Strong driver of collaboration
Additional Requirements:
Ability to travel up to 20%
The salary range for this role is $159,520 - $299,100
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
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