Posted in Advertising 1 day ago.
Type: Full-Time
Opportunity:
The Senior Manager, Sales Enablement is responsible for enhancing the effectiveness of our sales organization by optimizing technology utilization, improving reporting infrastructure, refining data quality, and strengthening collaboration between sales, marketing, operations, product and IT. This role will lead sales enablement initiatives with a heightened focus on technology-driven insights, process efficiencies, and sales team support. The ultimate goal is to increase deal conversion rates, enhance buyer engagements, drive sales pipeline acceleration, and improve the efficiency and effectiveness of the salesforce.
This leader will serve as a key integrator between sales, marketing, operations, product, and IT, ensuring that sales tools and technologies are leveraged effectively, data integrity is maintained, and insights are extracted for strategic decision-making.
Responsibilities:
Sales Enablement & Technology:
• Oversee the optimization and utilization of sales technology platforms, including Salesforce, Gong, ZoomInfo, Allego, LinkedIn Navigator, and marketing automation tools.
• Conduct an assessment of current sales technology adoption and identify gaps in usage and reporting.
• Establish best practices for sales technology usage to improve sales efficiency and pipeline management.
• Develop and enforce data hygiene practices, ensuring clean and actionable insights from Salesforce and B2B marketing email lists.
• Improve the extraction of insights from Gong to provide sales reps and leadership with actionable intelligence on buyer engagement and deal progression.
• Collaborate with IT and Operations to ensure seamless integration and functionality of sales tools and drive initiatives designed to improve the colleague, partner and learner experience.
Sales Reporting & Insights:
• Enhance the B2B reporting infrastructure for sales metrics and KPIs.
• Improve the accuracy, consistency, and accessibility of sales performance reporting.
• Partner with sales leadership to maintain tracking of key sales performance indicators and improve user experience where necessary.
• Provide analytics and insights to drive strategic decisions and enhance sales effectiveness.
• Streamline dashboarding and reporting to enable real-time visibility into sales performance.
Sales Enablement & Training:
• Develop and maintain a tech enablement playbook that aligns with the sales process and customer buying journey.
• Work closely with frontline leadership provide enablement tools and training that support ongoing skill development.
• Partner with sales leadership and HR to create and roll out an enhanced team career pathing tracker incorporating performance milestones to aid in succession planning.
• Support the development of a sales competency and assessment framework to ensure ongoing skills enhancement.
Cross-Functional Collaboration & Process Improvement:
• Act as a liaison between sales, marketing, operations, product, and IT to enhance communication and alignment on sales initiatives.
• Strengthen the working relationship with Operations and IT to ensure the smooth implementation and adoption of sales tools and technologies.
• Partner with marketing to ensure that sales teams have access to updated and effective content, messaging, and lead generation tools.
• Identify inefficiencies in current sales processes and propose solutions to improve sales cycle velocity.
Qualifications:
• Bachelor’s degree
• 3-5+ years of experience in sales enablement, sales operations, or sales technology roles within a B2B organization or B2B division of an organization.
• Strong experience working with CRM systems, particularly Salesforce.
• Proven experience in optimizing sales technology stacks and improving data-driven decision-making.
• Track record of providing sales enablement resources that drive measurable improvements in sales productivity.
• Strong analytical skills with the ability to synthesize data into actionable insights.
• Ability to work cross-functionally and influence without direct authority.
• Experience managing relationships with IT and Operations to drive system improvements.
Qualifications:
• Bachelor’s degree
• 3-5+ years of experience in sales enablement, sales operations, or sales technology roles within a B2B organization or B2B division of an organization.
• Strong experience working with CRM systems, particularly Salesforce.
• Proven experience in optimizing sales technology stacks and improving data-driven decision-making.
• Track record of providing sales enablement resources that drive measurable improvements in sales productivity.
• Strong analytical skills with the ability to synthesize data into actionable insights.
• Ability to work cross-functionally and influence without direct authority.
• Experience managing relationships with IT and Operations to drive system improvements.
Golden Bear Management Corporation |
Golden Bear Management Corporation |
Golden Bear Management Corporation |