Senior Associate, Media Optimization at The Judge Group Inc. in New York, New York

Job Description:

Location: New York City, NY

Salary: $60,000.00 USD Annually - $70,000.00 USD Annually

Description:
Our Client is seeking a Senior Associate, Media Optimization.


Salary: $60,000-70,000


Location: Hybrid, NYC


About the Role: The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The ideal candidate will have hands-on experience with optimization strategies to achieve the client's media investment goals and drive budget growth. This role involves partnering with other Programmatic and Artificial Intelligence (AI) experts to drive results for our clients.


Key Responsibilities:

• Plan and manage the setup of programmatic campaigns (e.g., TTD, Xandr, DV360, Amazon).


• Oversee all aspects of campaigns including setup, tracking, QA, performance checks, optimizations, pacing, and profitability updates.


• Collaborate with internal teams to troubleshoot creative, HTML tags, pixel-related, or verification-related issues.


• Develop tagging strategies in collaboration with account teams.


• Drive test and scale programs, seeking out new optimization tactics and sharing knowledge with wider teams.


• Provide insights and work with the account service team to turn data-backed actionable insights into recommendations.


• Educate account teams on best practices for campaign setup, data collection, technology, and platform use.


• Complete requests in internal data management platforms and resolve discrepancies.


• Contribute to the creation and implementation of new processes and procedures.


• Grow knowledge of programmatic platforms and attain detailed knowledge of all programmatic media practices within the first year.

Qualifications:

• 1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (certification preferred).


• Experience with ad servers (DCM, Sizmek, AdForm).


• Knowledge of HTML, XML, and JavaScript in an advertising context.


• Understanding of the online ad industry, ad targeting, and optimization through DSPs/SSPs; knowledge of video and DOOH advertising is a plus.


• Passion for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query, Python).


• Proficiency in Excel (Pivot Tables, VLOOKUPs).


• Strong analytical skills and an affinity for numbers; experience with Google Analytics is a plus.


• Excellent interpersonal and communication skills.


• Ability to form strong relationships with internal/external teams.


• Self-starter attitude with strong time management skills.


• Bachelor's degree OR Associate's degree with at least 1 year of experience (including internships) within the online advertising industry with a focus on trafficking and operations.

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Contact: jwarchol@judge.com


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