Product Marketing Manager I, Venmo at PayPal Inc. in New York, New York

Job Description:

The Company



PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.


We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.


We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.


Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.



Job Description Summary:

We are seeking a Product Marketing Manager to join the Venmo Marketing team. Reporting to the Associate Director of Product Marketing, Venmo, this role will help develop product positioning, messaging, and go-to-market strategies for Venmo's expanding portfolio of products. The ideal candidate is a data-driven, cross-functional collaborator with a passion for consumer products, strong analytical skills, and a deep understanding of user behavior. The role is highly cross-functional in nature, as you will work closely with Venmo's Product, Commercial, Marketing, and Design teams to drive product user adoption and ensure a seamless customer experience.



Job Description:



"Just Venmo me." You may have heard, or used, this phrase before. Venmo has achieved "verb status" and is deeply woven into the social fabric of our culture. But Venmo isn't just about payments. It's about community. It's where your money finds meaning as you share, connect, and split purchases with friends and loved ones. People love sending money and paying with Venmo, and we've come a long way from our humble beginnings as a P2P app. Millions of users have now also made products like the Venmo Debit Card, or Venmo Business Profiles, a part of their lives.


The Venmo Marketing team is a critical driver of growth and success at Venmo. Venmo's Product Marketing team steers our strategy via a deep understanding of the external landscape and strategic delivery of our evolving value proposition across all channels and partnerships. In this role, as a Product Marketing Manager at Venmo, you will be responsible for helping craft product marketing vision and narrative by partnering closely with cross-functional teams on both inbound and outbound product marketing initiatives to deliver on Venmo's strategic goals.



Your way to impact



As a Product Marketing Manager at Venmo, you will play a key role in shaping how consumers and merchants discover, engage with, and benefit from Venmo's suite of products. You will focus on developing compelling value propositions, planning and executing impactful go-to-market plans, and optimizing product marketing initiatives to drive user adoption and engagement.



Your day-to-day

• Product Positioning & Messaging: Develop clear, compelling product positioning and messaging for Venmo products. Ensure that product messaging aligns with user needs and differentiates Venmo from our competitors.

• Go-to-Market Execution: Support product launches and feature rollouts with holistic marketing campaigns to drive awareness, consideration, and adoption. Partner with Marketing, Growth, and Product teams to execute go-to-market plans across paid, owned, and earned channels.

• Market Insights & Competitive Analysis: Work with Consumer Insights to conduct market research and analyze consumer behavior, trends, and competitive positioning. Synthesize insights into actionable recommendations to inform marketing strategy and product development.

• Cross-Functional Collaboration: Partner closely with Product, Design, Commercial, and Consumer Insights teams to align on roadmap priorities and market needs. Act as the voice of the customer in product development discussions, advocating for the wants and needs of those who use our products.

• Performance Measurement & Optimization: Help define key performance indicators (KPIs) and measure the impact of product marketing initiatives. Partner with Marketing Analytics to optimize campaign planning and execution, based on data-driven insights.

What do you need to bring-

• Bachelor's degree in Marketing, Business, or a related field.

• 6+ years of product marketing experience, preferably in tech, fintech, or consumer digital products.

• Strong ability to translate complex product features into simple, compelling messaging.

• Experience developing go-to-market strategies and executing product marketing campaigns.

• An analytical mindset with the ability to interpret market research and consumer insights.

• Exceptional communication skills and experience working cross-functionally with Product, Marketing, and Design teams.

• Passion for consumer products, culture, and the evolving digital payments landscape.

Additional Job Description:




Subsidiary:

PayPal



Travel Percent:

0


-


PayPal is committed to fair and equitable compensation practices.


Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.


The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.


The U.S. national annual pay range for this role is
$64000 to $156750


For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.



Our Benefits:



At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.


We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.



Who We Are:



Click Here to learn more about our culture and community.



Commitment to Diversity and Inclusion



PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.



Belonging at PayPal:


Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.


Any general requests for consideration of your skills, please Join our Talent Community.


We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.


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