Senior Coordinator, Influencer & Community at Gap in New York, New York

Job Description:

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

The Influencer & Community Senior Coordinator will play a crucial role in supporting the Influencer and Community Manager in executing Gap's influencer strategy and fostering meaningful engagement with our social community.


This role involves close collaboration with our influencer agency, proactive community management, and assistance with ad-hoc social requests. You will help to build Gap's social presence on emerging platforms. The ideal candidate will have a passion for social media, love for fashion, and a pulse on trending content.

What You'll Do

Influencer Support:

• Assist Influencer Manager with Influencer strategy roll out


• Assist in coordinating with the influencer agency for all influencer requests


• Assist in the execution of creator rollouts for major brand campaigns


• Lead influencer efforts for relevant Gap's collaborations


• Manage and create an organized calendar of influencer partnerships and deliverables.

Creative Briefing:

• Collaborate with the Influencer Manager to develop clear, detailed influencer briefs for the creative team on a bi-weekly basis

Community Management:

• Lead all community engagement efforts for the brand across platforms


• Monitor and engage with comments, direct messages, and tagged content on Gap's social platforms to maintain an active and positive presence.


• Conduct outbound engagement to build relationships with the broader social community and influencers.

Social Posting:

• Lead influencer posting efforts


• Post content in tandem with the Social Media Coordinator across Gap's social media platforms in alignment with the content calendar.


• Ensure posts are optimized for each platform and adhere to brand guidelines.

Ad-Hoc Support:

• Manage social media requests from the PR team, including quick turnaround posts and announcements.


• Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Influencer Manager.

Who You Are

• Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.


• Exceptional communication skills, both written and verbal.


• Detail oriented, with a focus on organization and meeting deadlines.


• A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.


• Ability to thrive in a collaborative environment and handle multiple projects simultaneously.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• 
  See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.


Salary Range: $59,900 - $76,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.