The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Overall Purpose: Responsible for planning, developing, and managing integrated marketing communications campaigns to promote company products, communicate brand messages, drive customer engagement, and support business objectives.
Key Roles and Responsibilities: • Development and Implementation of Marketing and Advertising Programs: Lead the development and execution of marketing and advertising initiatives aimed at increasing the profitability of company products and services through various media channels. • Collaboration and Strategic Alignment: Collaborate with business unit leaders to develop and implement advertising, communications, and tools that align with AT&T's strategy and business goals. • Sponsorships and Experiential Marketing: Assist in executing the sponsorships strategy, manage day-to-day business operations, and develop experiential marketing initiatives and property integrations to enhance overall effectiveness. • Content Creation and Design Services: Work with partner agencies to oversee copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services for a business line. • Integrated Communications and Support Programs: Lead the development, execution, and monitoring of integrated communications, tools, and support programs to support the strategic business objectives, utilizing advanced principles, theories, and concepts in marketing communications.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience: Bachelor's degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Location: Atlanta, GA or Dallas, TX
Our Lead Manager, Marketing Communications earn between $106,100 - $159,100. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours: 40
Time Type: Regular
Location: Atlanta, Georgia
Salary Range: $106,100.00 - $178,200.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.