The Amazon Marketplace Manager is responsible for driving growth and optimizing the operations of the company’s presence on Amazon. This position will be responsible for managing product listings, optimizing product visibility, new product opportunities, and analyzing data to drive growth. Also, this role will oversee and improve logistical operations such as order fulfillment, demand planning and integration of the Amazon channel within the company’s day-to-day operations.
ESSENTIAL FUNCTIONS:
Manages all areas of an organization’s marketplace activities including Amazon marketing, logistical operations, promotions, demand planning, product listings, and customer service.
Contributes to defining and setting the strategic direction, vision, and business plan of the Amazon business channel and of the organization.
Keep up to date on best practices for Amazon and other marketplaces.
Establish and deliver sales goals, providing regular forecast updates to monitor progress against monthly, quarterly and annual sales goals.
Launch, maintain and optimize product listings, ensuring product listings rank as high as possible on Amazon.
Develop and execute pricing and promotional strategy that drives top line growth while adhering to the company’s cross-channel pricing policies.
Develop an intimate understanding of each category’s top sellers, competition, and growth opportunities, leveraging that knowledge into strategies that garner an advantage for our products.
Implement marketing campaigns within each category, developing business plans with clear growth goals and ROI analysis.
Track operational metrics, including on-hand inventory, sell-thru, product reviews, chargebacks etc.
Maintain a healthy account through all account metrics: violations, product compliance, shipping metrics, customer reviews etc.
Resolve problems encountered on the platforms and proactively solve the root problems.
Oversee order and fulfillment operations in collaboration with the warehouse, operations team and IT team. Ensure that the flow of orders is accurate, efficient and adapting to the constant change in rules of Amazon.
Reactive to logistical challenges encountered while working with the e-commerce platforms.
Generate appropriate ad-hoc reports for upper management, cross -functional teams.
SEO: optimize listings on all platforms through keyword research, competitor analysis, assets and more.
Collaborate with Marketing, Operations, R&D, Sales, and IT Teams to meet the end goal of channel growth.
POSITION SPECIFICS:
This is a full-time position
Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m.
This position is based out of the Fountain Valley, CA office. We are 4 days in office, 1 day is hybrid.
This position is based out of the Fountain Valley, CA office
No travel is expected for this position.
PAY TRANSPARENCY:
The Company is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
The salary range for this role in Fountain Valley is $80,000 - $90,000.
In addition, you may be eligible for additional compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including health & wellness benefits, retirement, time off, employee discounts, and others.
SUPERVISORY RESPONSIBILITIES:
Cross functional supervising of employees that work for the Amazon channel but sit under a different department (Operations partner, Marketing creative partner, Business analyst etc.)
Manage client/agency relationship. The agency supports the Amazon business and requires constant feedback and support.
REQUIRED EDUCATION & EXPERIENCE:
Bachelor’s degree in Merchandising, Marketing, Business, Economics, Communication or similar field or 4 years of marketing and/or sales, must be knowledgeable about various eCommerce marketing opportunities in lieu of bachelor’s degree.
Primarily Seller Central experience is preferred and Vendor Central is a plus
Demonstrated experience growing visibility and sales in online marketplace, preferably with existing brands and products.
Deep understanding of how to win and maintain ownership of the Buy Box in a multiple marketplace seller environment.
Exceptional communication skills, both written and in-person; copywrite experience a plus.
Demonstrated high business acumen, showcasing the ability to capitalize on opportunities in a fast-paced online environment.
Exceptional data analysis skills with an ability to derive meaningful, actionable insight.
Ability to work cross functionally with eCommerce, Marketing, IT, operations and Customer Service teams.
Strong project management skills, self-starter and accustomed to leading projects with little supervision.
Exceptional Microsoft Suite (Word, Excel, PowerPoint) and Google Suite applications proficiency.
PHYSICAL DEMANDS/WORK ENVIRONMENT:
Candidate must be able to successfully perform the essential functions of this job with ability to: be in a stationary position 50% of the time; occasionally move about inside the office to access fine cabinets, office machinery (such as a calculator, copy machine, printer, etc.); constantly operate a computer; occasionally ascend/descend stairs; constantly position self to maintain files in file cabinets; the ability to communicate information and ideas so others will understand; must be able to exchange accurate information in these situations; the ability to observe details at close range (within a few feed of the observer); and frequently move boxes weighing up to 10 pounds across office for various needs. Ability to work in outdoor weather conditions if projects/opportunities arise. The noise level in the work environment is usually moderate.
This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform
Equal employment opportunity, including veterans and individuals with disabilities.