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PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.
Diversity and Inclusion: PacificSource values the diversity of the people we hire and serve. We are committed to creating a diverse environment and fostering a workplace in which individual differences are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths.
Develop, execute and manage comprehensive marketing strategies that align with our business goals. As the primary point of contact for business leaders, this role leads strategic conversations and is responsible for managing the marketing and communications planning process, in addition to end-to-end execution through creative implementation across various communication channels. Build relationships with leaders and diverse cross-functional teams across the organization to help drive the business forward, create desired customer experience, and align with brand. Oversee the entire portfolio of business projects, analyze and propose improvements. Keep leadership and line of business stakeholders apprised.
Essential Responsibilities:
Build and lead marketing and communications strategy by understanding business goals. Align marketing and communication efforts through strategic planning.
Meet business goals and objectives by creating plans that include deliverables such as public-facing communications, including print, digital, and video assets.
Serve as primary point of contact for business leaders and lead strategic conversations. Foster and maintain strong relationships with stakeholders.
Create, communicate, and follow-up on timelines/schedules. Present ideas and deliverables to stakeholders.
Obtain estimates for all marketing expenses including printing, mailing, promotional items, online and print advertising.
Process invoices, update, and reconcile budget worksheets.
Report metrics from marketing campaigns to sales and marketing teams.
Conceptualize and lead multi-channel campaigns and ensure the alignment of communications messaging in all channels. Lead day-to-day management and optimization of all assigned projects.
Manage content and updates for business partners related to marketing, establish budget guidelines, document processes, and manage scheduling/calendar of all executions.
Collaborate and coordinate with multiple departments.
Work closely with creative marketing teams to drive initiatives and develop campaign deliverables.
Supporting Responsibilities:
Uphold brand standards.
Maintain professional, service-oriented relationships with customers throughout the organization.
Meet department and company performance and attendance expectations.
Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.
Perform other duties as assigned.
SUCCESS PROFILE
Work Experience: At least 3 years of experience in marketing and communications strategy or product management required. Experience in health insurance a plus.
Education, Certificates, Licenses: Bachelor's degree in, Communications, Journalism, English, Marketing, Business or related field, or equivalent years of additional relevant experience in lieu of degree required.
Knowledge: Excellent verbal and written communication skills. Strong strategic thinking skills. Skilled in relationship building, and adept at managing deliverables. Strong attention to detail, and the ability to adapt messaging for different audiences and platforms are essential. Expert knowledge in MS Office required. Experience in database systems and project management tools. Basic knowledge of Adobe Acrobat. Ability to work and thrive in a fast-paced, constantly changing environment. Strong critical thinking skills and ability to work within a large and diverse team. Ability to learn regulatory requirements specific to healthcare, including Medicare, Medicaid and Commercial lines of business.
Competencies
Adaptability
Building Customer Loyalty
Building Strategic Work Relationships
Building Trust
Continuous Improvement
Contributing to Team Success
Planning and Organizing
Work Standards
Environment: Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 5% of the time.
Skills:
Accountability, Collaboration, Communication (written/verbal), Flexibility, Listening (active), Organizational skills/Planning and Organization, Problem Solving, Teamwork
Our Values
We live and breathe our values. In fact, our culture is driven by these seven core values which guide us in how we do business:
We are committed to doing the right thing.
We are one team working toward a common goal.
We are each responsible for customer service.
We practice open communication at all levels of the company to foster individual, team and company growth.
We actively participate in efforts to improve our many communities-internally and externally.
We actively work to advance social justice, equity, diversity and inclusion in our workplace, the healthcare system and community.
We encourage creativity, innovation, and the pursuit of excellence.
Physical Requirements: Stoop and bend. Sit and/or stand for extended periods of time while performing core job functions. Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English. Communicate clearly and effectively.
Disclaimer: This job description indicates the general nature and level of work performed by employees within this position and is subject to change. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Employment remains AT-WILL at all times.