Marketing Technology Lead, Reality Labs at Meta in Burlingame, California

Job Description:

This role will lead the marketing technology strategy, roadmap and execution for the RL Direct Response marketing program.

Marketing Technology Lead, Reality Labs Responsibilities:

• Define cross-product Martech platform standards, ensuring consistency and scalability across diverse marketing channels and markets.


• Develop and implement comprehensive marketing solutions that enhance performance marketing capabilities, driving significant sales growth across brands and regions.


• Identify and select Martech platforms that meet the needs of both advanced and growth markets, balancing capability and cost-effectiveness.


• Source and manage relationships with implementation partners, making the adoption of Martech solutions seamless for markets regardless of internal resourcing.


• Conduct internal reviews to ensure compliance with privacy regulations and best practices in digital marketing.


• Lead and execute projects, ensuring timely delivery and technical success.


• Map best practices to guide markets in optimizing Martech investments for further commercial success.

Minimum Qualifications:

• Proven experience in marketing technology, particularly with tag management systems and digital marketing platforms.


• Proven understanding of digital marketing channels and strategies.


• Experience conducting privacy reviews and ensuring compliance with relevant regulations.


• Experience in the technical aspects of digital marketing platforms and tagging implementations.


• Experienced project management skills, with a proven track record of leading technology-focused projects.


• Demonstrated problem-solving skills and the experience to work in cross-functional and fast moving environment.


• Demonstrated experience in communication and collaboration skills.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$96,000/year to $143,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now